Wise's Irish Whiskey - Barry Crockett - Bog

"The story of distilling is of particular interest today, but was no less so from the outset of Wise's Distillery. This book makes extensive use of the observations of prominent distillers from the nineteenth century to relate the difficulties of running a business beset by regulatory, as well as economic, pitfalls. We are much more aware of the value of brands in the world today but this awareness was increasingly evident as the nineteenth century progressed. The book tracks the extent to which the Wise's Irish Whiskey brand became ever more important for the success of its North Mall distillery. Unfortunately, the inevitable decline of the distillery took place due to unsustainable costs and increased competition from blends"--