Write for Influence - Simon Cann - Bog

No one writes with the aim of being misunderstood. No one communicates without intending some effect.
We write for a purpose.
We write with the intent of bringing about change.
That change may be small; that change may be significant. You may want to help your reader learn a new fact. You may be advising your reader on a course of action. Or you may be trying to encourage your reader to consider a different perspective and revisit their opinions.
Whether you're writing a short web post, a letter, an essay, a report, a thesis, an entire book, or anything in between, if you're writing to advocate for change, then you will want to maximize the effectiveness of your words.
Write for Influence is your guide to framing your words in the most compelling manner to maximize the authority of your written message and to achieve the results you want.