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21st Century FMCG Consumer Marketing - Manal Haddad - Bog

- Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

af Manal Haddad
21st Century FMCG Consumer Marketing af Manal Haddad
Bag om 21st Century FMCG Consumer Marketing

An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781483444369
  • Indbinding:
  • Paperback
  • Sideantal:
  • 110
  • Udgivet:
  • 27. januar 2016
  • Størrelse:
  • 148x209x13 mm.
  • Vægt:
  • 158 g.
  • 8-11 hverdage.
  • 9. december 2024

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af 21st Century FMCG Consumer Marketing

An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times.

This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

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