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A Chronology of Health Care Marketing Research - Dawn Iacobucci - Bog

Bag om A Chronology of Health Care Marketing Research

Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680836301
  • Indbinding:
  • Paperback
  • Sideantal:
  • 474
  • Udgivet:
  • 20. december 2019
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 680 g.
  • 2-3 uger.
  • 13. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af A Chronology of Health Care Marketing Research

Explores marketing issues in health care. The primary focus of this book is the collection of summaries of marketing research articles which together represent what is known in academic research at the nexus of marketing and health care.

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