A Love Letter to Business Writing - Hermione St Leger - Bog

What does it take to be a freelance business writer? The ability to write clearly, succinctly, persuasively?
Of course. But where does that vision come from? And how do you work out the structure, the key messages? What is the impression you want to create?
With over 20 years' experience in writing and managing all forms of corporate communication, Hermione St. Leger reveals the secrets of success: Part I shows how your subtle approach directly affects the work and your relationship with your clients.Part II offers practical advice on the writing itself (brochures, reports, conference speeches, editorials, articles, advertisements etc.).Above all, it shows you how to access that most precious commodity - clarity - together with a non-stop supply of 'Eureka' moments, as the writing unfolds before your eyes...