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Accounting for Marketing - Richard M.S. (Loughborough University Business School) Wilson - Bog

af Richard M.S. (Loughborough University Business School) Wilson
Accounting for Marketing af Richard M.S. (Loughborough University Business School) Wilson
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This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781861524683
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 29. april 1999
  • Udgave:
  • Størrelse:
  • 188x243x12 mm.
  • Vægt:
  • 367 g.
  • 2-4 uger.
  • 17. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Accounting for Marketing

This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.

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