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Bag om Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Sprog:
Engelsk

ISBN:
9781138793668

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
368

Udgivet:
22. august 2014

Størrelse:
156x234x28 mm.

Vægt:
589 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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1.830,95 kr.

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Business og læring > Marketing

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