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Adding Value (RLE Marketing) - Bog

- Brands and Marketing in Food and Drink

indgår i Routledge Library Editions: Marketing serien

Adding Value (RLE Marketing)
Bag om Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138965935
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 26. November 2015
  • Størrelse:
  • 231x157x24 mm.
  • Vægt:
  • 554 g.
  • 8-11 hverdage.
  • 2. Oktober 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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