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Bag om Adding Value (RLE Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Sprog:
Engelsk

ISBN:
9781138965935

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
368

Udgivet:
26. november 2015

Størrelse:
231x157x24 mm.

Vægt:
554 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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