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Adventures in Misplaced Marketing - Herbert Rotfeld - Bog

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The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567203523
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 30. September 2001
  • 2-3 uger.
  • 17. Juli 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Adventures in Misplaced Marketing

The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

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