Name: Adventures in Misplaced Marketing
Price: 1215.95 DKK
Availability: InStock
Author: Herbert Rotfeld
ISBN: 9781567203523

Adventures in Misplaced Marketing af Herbert Rotfeld

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1.215,95 kr.

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The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

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Sprog:
Engelsk

ISBN:
9781567203523

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Hardback

Sideantal:
248

Udgivet:
30. september 2001

Leveringstid: 2-3 uger.
Forventet levering: 21. november 2024

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The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, this work covers the uses, and frequent abuses, of marketing analysis.

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Business og læring > Marketing

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