Name: Advertising Account Planning
Price: 853.95 DKK
Availability: InStock
Author: Larry Kelley
ISBN: 9780765640369

Advertising Account Planning af Larry Kelley

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Sprog:
Engelsk

ISBN:
9780765640369

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
262

Udgivet:
15. september 2014

Udgave:
3

Størrelse:
228x154x19 mm.

Vægt:
394 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 10. december 2024

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Forlænget returret til d. 31. januar 2025

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803,95 kr.

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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Business og læring > Marketing

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