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Advertising Account Planning - Larry Kelley - Bog

- Planning and Managing an IMC Campaign

af Larry Kelley, Donald Jugenheimer
Advertising Account Planning af Larry Kelley
Bag om Advertising Account Planning

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780765640369
  • Indbinding:
  • Paperback
  • Sideantal:
  • 262
  • Udgivet:
  • 15. september 2014
  • Udgave:
  • 3
  • Størrelse:
  • 228x154x19 mm.
  • Vægt:
  • 394 g.
  • 4-7 hverdage.
  • 8. november 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Advertising Account Planning

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

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