Advertising And Selling - Harry Levi Hollingworth - Bog

""Advertising and Selling: Principles of Appeal and Response"" is a book written by Harry Levi Hollingworth and published in 1920. The book is a comprehensive guide to the principles of advertising and selling, with a focus on the psychology of consumer behavior. Hollingworth explores the various methods and techniques used in advertising and selling, including the use of imagery, language, and emotional appeals. He also delves into the psychology of consumer response, examining the factors that influence purchasing decisions and the ways in which advertisers can appeal to these factors.The book is divided into several sections, each of which covers a different aspect of advertising and selling. The first section provides an overview of the principles of advertising, while the second section focuses on the psychology of consumer behavior. The third section explores the different types of appeals that can be used in advertising and selling, including rational appeals, emotional appeals, and social appeals.Throughout the book, Hollingworth provides numerous examples and case studies to illustrate his points, making the text both informative and engaging. He also includes practical advice for advertisers and sellers, such as how to create effective advertisements and how to target specific audiences.Overall, ""Advertising and Selling: Principles of Appeal and Response"" is a valuable resource for anyone involved in advertising and selling, from marketers and advertisers to business owners and salespeople. It offers a comprehensive overview of the principles and techniques of advertising and selling, as well as practical advice for applying these principles in real-world situations.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.