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Advertising as Communication - Gillian Dyer - Bog

Bag om Advertising as Communication

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415027816
  • Indbinding:
  • Paperback
  • Sideantal:
  • 248
  • Udgivet:
  • 18. november 1982
  • Størrelse:
  • 140x216x15 mm.
  • Vægt:
  • 316 g.
  • Ukendt - mangler pt..

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advertising as Communication

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

Brugerbedømmelser af Advertising as Communication



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