Name: Advertising as Communication
Price: 491.95 DKK
Availability: OutOfStock
Author: Gillian Dyer
ISBN: 9780415027816

Advertising as Communication af Gillian Dyer

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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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Sprog:
Engelsk

ISBN:
9780415027816

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
248

Udgivet:
18. november 1982

Størrelse:
140x216x15 mm.

Vægt:
316 g.

Leveringstid: Ukendt - mangler pt..

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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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