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Advertising Campaign Design - Robyn Blakeman - Bog

- Just the Essentials

Bag om Advertising Campaign Design

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780765625526
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 15. august 2011
  • Størrelse:
  • 152x229x19 mm.
  • Vægt:
  • 476 g.
  • 2-3 uger.
  • 11. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advertising Campaign Design

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

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