Name: Advertising International
Price: 1650.95 DKK
Availability: InStock
Author: Armand Mattelart
ISBN: 9781138178946

Advertising International af Armand Mattelart

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Sprog:
Engelsk

ISBN:
9781138178946

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
260

Udgivet:
27. Januar 2017

Størrelse:
156x234x0 mm.

Vægt:
453 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. Oktober 2024

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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