Name: Advertising International
Price: 478.95 DKK
Availability: InStock
Author: Armand Mattelart
ISBN: 9780415050647

Advertising International af Armand Mattelart

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A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Sprog:
Engelsk

ISBN:
9780415050647

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
256

Udgivet:
17. oktober 1991

Størrelse:
235x152x15 mm.

Vægt:
384 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 5. december 2024

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A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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