Name: Advertising the Black Stuff in Ireland 1959-1999
Price: 401.95 DKK
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Author: Patricia Medcalf
ISBN: 9781789973457

Advertising the Black Stuff in Ireland 1959-1999 af Patricia Medcalf

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401,95 kr.

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Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.

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Sprog:
Engelsk

ISBN:
9781789973457

Forlag:
Peter Lang International Academic Publishers

Indbinding:
Paperback

Sideantal:
228

Udgivet:
28. januar 2020

Udgave:

Størrelse:
231x153x20 mm.

Vægt:
360 g.

Leveringstid: 2-3 uger.
Forventet levering: 13. december 2024

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Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.

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