Name: Advertising, the Media and Globalisation
Price: 1648.95 DKK
Availability: InStock
Author: John (University of Melbourne Sinclair
ISBN: 9780415668828

Advertising, the Media and Globalisation af John (University of Melbourne Sinclair

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This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

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Sprog:
Engelsk

ISBN:
9780415668828

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
168

Udgivet:
19. april 2012

Størrelse:
156x234x0 mm.

Vægt:
470 g.

Leveringstid: 2-4 uger.
Forventet levering: 7. december 2024

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This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

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