AI and ML in Market Research - Zemelak Goraga - Bog

"AI and ML in Market Research: Smart Project Ideas" is your essential guide to revolutionizing market research through the lens of artificial intelligence (AI) and machine learning (ML). This comprehensive exploration unveils cutting-edge applications, from automated customer segmentation and blockchain integration for transparent market data to conversational AI transforming survey engagement. Dive into the realm of dynamic pricing optimization with ML, deciphering market signals and deploying real-time adjustments. Ethical considerations take the spotlight, ensuring responsible AI use in personalized marketing and evaluating bias for informed decision-making. This book is a roadmap for professionals, researchers, and enthusiasts, offering a dynamic blend of theoretical insights and practical project ideas. Prepare to navigate the ever-evolving landscape of market research, where intelligence, innovation, and ethics converge for a transformative impact.