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Ambush Marketing and Brand Protection - Phillip Johnson - Bog

Bag om Ambush Marketing and Brand Protection

The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780198845201
  • Indbinding:
  • Hardback
  • Sideantal:
  • 656
  • Udgivet:
  • 4. marts 2021
  • Udgave:
  • 3
  • Størrelse:
  • 180x255x40 mm.
  • Vægt:
  • 1280 g.
  • 8-11 hverdage.
  • 17. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Ambush Marketing and Brand Protection

The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.

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