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An Analysis of Theodore Levitt's Marketing Myopia - Monique Diderich - Bog

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Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912127337
  • Indbinding:
  • Paperback
  • Sideantal:
  • 94
  • Udgivet:
  • 4. juli 2017
  • Størrelse:
  • 132x198x6 mm.
  • Vægt:
  • 111 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 15. november 2024

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Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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