An Influencer's World - Caroline Baker - Bog

"An Influencer's World pulls back the curtain and reveals what's behind social media influencing - an exploding and often misunderstood industry. It's an unconventional look at both the business side of influencing and the personal lives of influencers and creators. What's the influencer lifestyle and how do they win their fight for relevance? How do influencers create an authentic brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate creating a big psychological toll for those who choose to play in the game. The purpose of An Influencers World is to get an insider's look at influencing and how the game is played by showcasing a diverse set of voices from within the industry, including interviews with dozens of trending influencers, CEOs and other leading industry insiders, brands, mental health professionals and celebrities. It's a complete picture that explores the business, history, culture, and psychology of influencing like no other book before it"--