Name: Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations
Price: 1877.95 DKK
Availability: InStock
Author: Luiz Moutinho
ISBN: 9781522509936

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations af Luiz Moutinho

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To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.

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Sprog:
Engelsk

ISBN:
9781522509936

Forlag:
IGI Global

Indbinding:
Hardback

Sideantal:
225

Udgivet:
30. august 2016

Størrelse:
188x263x23 mm.

Vægt:
728 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. This volume presents a dynamic overview of the best practices for marketing products that target children as consumers and analyses the most effective promotional strategies.

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