Analyzing the Cultural Diversity of Consumers in the Global Marketplace

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The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. This title explores the strategies associated with promoting products and services to a culturally-diverse target market.

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Sprog:
Engelsk

ISBN:
9781466682627

Forlag:
Idea Group,U.S.

Indbinding:
Hardback

Sideantal:
403

Udgivet:
30. april 2015

Størrelse:
227x290x28 mm.

Vægt:
1306 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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Beskrivelse af Analyzing the Cultural Diversity of Consumers in the Global Marketplace

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. This title explores the strategies associated with promoting products and services to a culturally-diverse target market.

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Business og læring > Marketing

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