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Analyzing the Cultural Diversity of Consumers in the Global Marketplace - Bog

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Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Bag om Analyzing the Cultural Diversity of Consumers in the Global Marketplace

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. This title explores the strategies associated with promoting products and services to a culturally-diverse target market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466682627
  • Indbinding:
  • Hardback
  • Sideantal:
  • 403
  • Udgivet:
  • 30. April 2015
  • Størrelse:
  • 227x290x28 mm.
  • Vægt:
  • 1306 g.
  • 2-3 uger.
  • 4. Juni 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Analyzing the Cultural Diversity of Consumers in the Global Marketplace

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. This title explores the strategies associated with promoting products and services to a culturally-diverse target market.

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