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Asia Branding - Don Schultz - Bog

- Connecting Brands, Consumers and Companies

Bag om Asia Branding

This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137489951
  • Indbinding:
  • Paperback
  • Sideantal:
  • 350
  • Udgivet:
  • 14. oktober 2016
  • Udgave:
  • 12017
  • Størrelse:
  • 184x234x22 mm.
  • Vægt:
  • 574 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Asia Branding

This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.

Brugerbedømmelser af Asia Branding



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