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Base of the Pyramid Markets in Latin America - Stefan Gold - Bog

- Innovation and Challenges to Sustainability

Bag om Base of the Pyramid Markets in Latin America

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138389120
  • Indbinding:
  • Hardback
  • Sideantal:
  • 134
  • Udgivet:
  • 19. august 2021
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 21. januar 2025
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Forlænget returret til d. 31. januar 2025
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Beskrivelse af Base of the Pyramid Markets in Latin America

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

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