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Basics Advertising 01: Copywriting - Rob Bowdery - Bog

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Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9782940373680
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 16. juni 2008
  • Størrelse:
  • 161x230x16 mm.
  • Vægt:
  • 330 g.
  • 2-3 uger.
  • 28. januar 2025
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Herefter fra 79 kr./md. Ingen binding.

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Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.

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