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Basics Advertising 02: Art Direction - Mr Nik Mahon - Bog

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A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9782940411214
  • Indbinding:
  • Paperback
  • Sideantal:
  • 184
  • Udgivet:
  • 1. juni 2010
  • Størrelse:
  • 164x229x17 mm.
  • Vægt:
  • 342 g.
  • 8-11 hverdage.
  • 22. januar 2025
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Beskrivelse af Basics Advertising 02: Art Direction

A guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas.

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