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Beyond Spin - Markos Kounalakis - Bog

- The Power of Strategic Corporate Journalism

Bag om Beyond Spin

Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780787945503
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 22. november 1999
  • Størrelse:
  • 154x228x18 mm.
  • Vægt:
  • 446 g.
  • 2-3 uger.
  • 13. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Beyond Spin

Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

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