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Provides a comprehensive working knowledge of basic pharmacology and psychopharmacology, examines the utility of pharmacotherapy for addressing different dimensions of human suffering, and highlights the broader professional and social issues surrounding this work in a language that is suitable for a broad readership.
Presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, and consumer cognitions and affect.
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