Name: APA Handbook of Consumer Psychology
Price: 2327.95 DKK
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Author: KAHLE LOWREY HUBE
ISBN: 9781433836428

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Presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, and consumer cognitions and affect.

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Sprog:
Engelsk

ISBN:
9781433836428

Forlag:
American Psychological Association

Indbinding:
Hardback

Sideantal:
778

Udgivet:
15. marts 2022

Størrelse:
286x227x49 mm.

Vægt:
2032 g.

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Presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, and consumer cognitions and affect.

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