Bøger i No B.S. serien

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultantsall phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ordinary businesses including retail stores, restaurants, and sales.

The old economy is shattered, and GONE FOREVER. Its never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditionsbooms or recessions, including the fast-emerging New Economythere is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than Millionaire Maker Dan S. Kennedy? Kennedy covers: How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! Wealth Inhibitiondo you suffer from it? Why Positive Thinking alone is worthless Your #1 Entrepreneurial Responsibility Is there a dirty little secret behind many wealthy entrepreneurs? The worst of all wealth-defeating habits Are you an opportunity thinker --- or are you guilty of outcome thinking? Do what you love and the money will follow B.S. thats hazardous to your wealth How to Stop playing Blind Archery 12 Ways To Increase Your Personal Value Why you must STOP thinking about Income! The 90 Day Experiment that may change your life forever

Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making dollars and cents of their speaking and online media presence. Kennedy and Matthews show readers how to harness the power of their personalities to sell th

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can makefirst, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brandwithout corporate-sized investment. Mastering Kennedys branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribecustomers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than Millionaire Maker Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer How to STOP PROSPECTING Once And For Alland why you must Put the awesome power of TAKEAWAY SELLING to workin any environment If youre in a commodity business, get out!how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy The One Thing to do, to leverage The New Economys Chaos of Choices to your benefit How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with! 6 Ways Sales Professionals Sabotage Themselves BS that Sales Managers shovel onto salespeoplebeware! How to switch from One-to-One to One-to-Many with Technical Tools 8 Steps to getting past any No How to CREATE TRUST (FAST) in the trust-damaged, post-recession world

SELL TO THOSE WHO SPEND: Market to the AffluentTHE SCARY TRUTH: The middle-class consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. Practical Strategies Revealed: Ritz-Carlton, Disney, Harrahs Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable StorySelling: Learn how to scale the affluents sales wall Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

"This book delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you'll learn to redefine the saying, "time is money""--

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B.S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover:Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously.Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue.Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth.

"The no holds barred guide to debunking common success myths, developing an entrepreneurial mindset, and making more money by breaking all the rules"--

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.Learn how to: Apply the #1 best retention strategy (hint: its exclusive) Catch customers before they leave you Grow each customers value (and have more power in the marketplace) Implement the three-step customer retention formula Use other peoples events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retentionDiscover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable likes and shares for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they areanother channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.Covers:How to stop being a wimp and make the switch from a passive content presence into an active conversion toolHow to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service)Creating raving fans that create introductions to their networksHow to move cold social media traffic into customersThe role of paid media and how to leverage social media advertising to drive sales

What does it really take to get productivity from people and, by doing so, maximum profits for your business?With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employees job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.

Tick tick tick can't find enough time? Find out how to use it far more wisely by the man who successfully run multiple business ventures simultaneously. Dan Kennedy has been called the "e;Professor of Harsh Reality"e; because he doesn't deal in glib, pabulum solutions and eye-rolling cliches you've heard incessantly on time management. He takes on the world of cell phones, PDAs, faxes, e-mails, and every other communication device that pervade our lives, suggesting when to tap it, and when to give it the heave-ho. This entrepreneur/consultant/author/speaker has a whirlwind business life, yet manages to fit everything in using a handful of home-brewed time management tools he swears by. He shows how to maximize your time with a fresh take on the mantra that "e;time is money."e; It's all about using disciplined productivity strategies Kennedy has devised over 30 years of managing highly-profitable businesses with only minimal help.