Udvidet returret til d. 31. januar 2024

Bøger i PR In Practice serien

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  • af Anne Gregory
    447,95 kr.

    Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.

  • - A Strategic Approach
    af Anne Gregory
    432,95 - 1.277,95 kr.

    Drive events, rather than be driven by them, with the techniques laid out in the fully-revised new edition of this popular definitive guide to planning PR and event campaigns.

  • - A Manual for Practitioners
    af Liam FitzPatrick & Klavs Valskov
    379,95 - 922,95 kr.

    Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.

  • - A Guide to Best Practice
    af Patricia J. Parsons
    432,95 - 1.456,95 kr.

    Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

  • - Powerful, Practical Communications
    af Caroline Black
    386,95 kr.

    Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.

  • af John Brown
    444,95 kr.

    Apply best practice in PR and communication to local government or public services with this practical and accessible text covering the issues related to both internal and external communication.

  • - A Practical Guide to Lobbying
    af Stuart Thomson
    338,95 kr.

    Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths.

  • - A Practical Guide to the Basics
    af Philip Henslowe
    437,95 kr.

    Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

  • af Mike Beard
    452,95 kr.

    Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.

  • - A Casebook of Best Practice
    af Michael Regester
    379,95 kr.

    Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.

  • - A Guide to Planning, Research and Measurement
    af Tom Watson
    426,95 kr.

    Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

  • - How to Get Results
    af Michael Bland
    432,95 kr.

    Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

  • - A Practical Guide to Developing an Online Strategy in the World of Social Media
    af David Phillips
    437,95 kr.

    Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

  • af Andrew Griffin
    389,95 - 1.217,95 kr.

    Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

  • - Style and Technique for Mainstream and Social Media
    af John Foster
    330,95 kr.

    Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

  • af Andy Green
    447,95 kr.

    Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process.

  • af Sandra M Oliver
    280,95 kr.

    Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

  • af Lyn Smith
    497,95 kr.

    Explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability. This title looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity.

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