Name: Public Relations Strategy
Price: 280.95 DKK
Availability: OutOfStock
Author: Sandra M Oliver
ISBN: 9780749456405

Public Relations Strategy af Sandra M Oliver

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Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

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Sprog:
Engelsk

ISBN:
9780749456405

Forlag:
Kogan Page Ltd

Indbinding:
Paperback

Sideantal:
208

Udgivet:
3. november 2009

Udgave:
3

Størrelse:
157x234x16 mm.

Vægt:
320 g.

Leveringstid: Ukendt - mangler pt..

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Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

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Business og læring > Marketing

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