Bøger i Routledge Companions in Business, Management and Marketing serien

This prestigious work offers students, researchers and practitioners a survey of the state of financial geography including emerging and cutting edge areas and produce a comprehensive, up to date and definitive work of reference that can be cited as an authoritative source on the burgeoning subject of financial geography.

This prestigious book is required reading for any student or researcher in (Management) Information Systems, academics and students covering the breadth of the field, and established researchers seeking a single volume repository on the current state of knowledge, current debates and relevant literature.

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

Interest in anthropology and ethnography has been an on-going feature of organizational research and pedagogy, this book provides a key reference text that examines these criteria and that pulls together the different ways in which anthropology infuses the study of organizations, both epistemologically and methodologically.

This unique comprehensive collection presents the latest multi-disciplinary research in strategic digital outsourcing and digital business strategy, providing a management decision-making framework for successful long-term relationships and collaboration based on trust and governance

An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today¿s demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals.

The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.

The Routledge Companion to Accounting History presents a single-volume synthesis of research in this expanding field, exploring and analysing accounting from ancient civilizations to the modern day.No longer perceived as the narrow study of how a mysterious technique was used in past, the scope of accounting history has widened.

In recent decades, network industries around the world have gone through periods of de- and re-regulation with vast amounts of sometimes conflicting research carried out into specific network industries. This comprehensive resource provides an orientation for academics, policy makers and managers as to the main economic, regulatory and commercial challenges in the network industries over the next period, whilst covering all of the key network industries, including energy, transport, water, telecommunications.

Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field and to construct a tentative mapping of possible ways forward. This book takes stock of how, and where, critical public relations has emerged via three main foci: theoretical traditions; critique and action; along with methodological and future implications. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection will be a major contribution to forming and directing how critical theory increasingly informs public relations and communication. It is an essential reference for educators, scholars and students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication, consumer studies, cultural studies, marketing, media studies and sociology.

This handbook will provide a prestige reference work which offers students and researchers an introduction to current scholarship and international structures in the expanding discipline of responsible investment.

This extensive volume is dedicated to providing the ultimate starting-off point for those interested in learning more about management's intellectual history and will be a useful reference guide for those researching this vital discipline.

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of Marketing. This prestige collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

Examines the use of fair value in international financial reporting standards and the US standard SFAS 157 Fair Value Measurement, setting out the case for and against. This title explores fair value accounting in practice, including audit, financial instruments, impairments, an investment banking perspective, and Enron's use of fair value.

The term `critical finance studies¿ remains largely unfocused and undefined. Against this backdrop, the key rationales of The Routledge Handbook to Critical Finance Studies are to provide a coherent notion of this emergent field and to demonstrate its analytical usefulness across a wide range of central aspects of contemporary finance.

It provides a prestige reference work which offers students, researchers, practitioners and policy makers an introduction to current scholarship in the field of accounting in emerging economies, with indications of future directions for enhancing the contribution to knowledge in the field.

The Routledge Companion to Organizational Change offers a comprehensive and authoritative overview of organizational change, adding fresh and challenging insights to the mainstream themes of this discipline.

This handbook offers a comprehensive understanding on innovation management from different perspectives and covers total innovation, modularity innovation, frugal innovation, responsible innovation, serendipitous innovation, crowdsourcing and more.

This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.

The Routledge Companion to Risk, Crisis and Security in Business provides a broad and thorough survey of the latest scholarship in this critical field, with particular emphasis on decision-making using a holistic approach. Each chapter provides a balanced overview of current knowledge, identifying issues and discussing relevant debates.

This remarkable volume highlights the importance of Production and Operations Management (POM) as a field of study and research contributing to substantial business and social growth. The editors emphasize how POM works with a range of systems¿agriculture, disaster management, e-commerce, healthcare, hospitality, military systems, not-for-profit, retail, sports, sustainability, telecommunications, and transport¿and how it contributes to the growth of each.

Interest in the phenomenon known as `lean¿ has grown significantly in recent years. This is the first volume to provide an academically rigorous overview of the field of lean management, introducing the reader to the application of lean in diverse areas from the production floor to sales and marketing, from the automobile industry to academic institutions.