The Routledge Companion to Strategic Marketing

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Hardback
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2.727,95 kr.

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

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Sprog:
Engelsk

ISBN:
9781138489080

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
480

Udgivet:
25. november 2020

Størrelse:
152x229x0 mm.

Vægt:
1100 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

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