Forretningsstrategier

Business is hard! No one ever says it is easy, yet each year thousands of brave people start a business. At almost the same rate each year thousands of businesses fail, get into financial distress, and/or cease operating.

With Make It Last by Sandra Upton, you can turn feelings of failure and frustration when it comes to DEI into realities of success.

Dieses kompakte Werk zeigt praxisnah und fundiert die besondere Struktur von Verhandlungen auf. Gute Verhandlungen verlaufen spielerisch wie ein Theaterstück in drei Akten: die Begrüßung, der Austausch von Argumenten und im dritten Akt die Einigung. Werden Sie professioneller und vor allem besser im Führen von Verhandlungen. Stellen Sie sich auf die Spielweise Ihres Gegenübers in sorgfältiger Vorbereitung ein. Es geht dabei nicht nur um Sieg und Niederlage, sondern darum, das optimale Verhandlungsergebnis - idealerweise für beide Parteien - zu erzielen.

We live and work in a world of change. Helping individuals and teams prepare for, respond to, and learn from change are critical for thriving. Managers and leaders at all levels play a vital role in developing talent, increasing performance, and supporting transitions and transformations. This book is about effectively coaching others in your role as a manager-coach. A manager-coach is a person who uses coaching-related knowledge, approaches, and skills to coach team members in the organization who report to them or who have sought their coaching. In 16 chapters, leaders at all levels, human resource professionals, and graduate students will find research-based, practical approaches to developing talent, improving performance, and supporting transformation. Topics include the change coaching process, theoretical foundtions of coaching, use of self in managerial coaching, six coaching skills, how to coach across differences, specialty coaching (peer, team, and executive), ethical considerations for coaching, and continuous development for manager-coaches. Provides models, frameworks and tools that can be used to coach team members.

Dieses essential gibt einen aktuellen Überblick über die Hintergründe der im Juli 2023 erstmals veröffentlichten China-Strategie der Bundesregierung und über die südostasiatischen Länder, die als Standortergänzung für eine ¿China+1¿-Strategie in Frage kommen. Spätestens seit 2020 wird die starke Abhängigkeit der deutschen Wirtschaft zunehmend zum Problem. Es empfiehlt sich kein ¿Decoupling¿, sondern ein ¿De-Risking¿: der Auf- und Ausbau von Beziehungen zu weiteren Ländern in der Region, um zu diversifizieren und damit Risiken zu mindern. Dieses Buch will aufzeigen und erklären: Was sind die Gründe der neuen China-Strategie und welche Länder kommen als Standortergänzungen in Frage?Ein Buch für alle, die in China unternehmerisch tätig sind und über strategische Standortergänzungen und -alternativen nachdenken.

Das Buch befasst sich mit einem expliziten Bedarf, der in einer großen Anzahl von Interviews mit Führungskräften auf Vorstandsebene geäußert wurde: der Bewältigung bedeutender Transformationen im privaten und öffentlichen Sektor. Das Buch beschreibt, welche Arten von Transformationen berücksichtigt werden müssen, warum Transformationen in unserer Zeit entscheidend sind, welche Auslöser sie haben und wie sie am besten aus theoretischer und praktischer Sicht - technisch und mit allen mit Menschen verbundenen Soft Facts - gemanagt werden können. Das Buch, das zahlreiche Anwendungsfälle enthält, wurde von einer internationalen Gemeinschaft von Praktikern, Experten und Akademikern aus verschiedenen geografischen Regionen, Ländern, öffentlichen und privaten Organisationen, Branchen und Kulturen verfasst. Dies garantiert die Breite und Vielfalt der entwickelten Erkenntnisse und den Wert der präsentierten Anwendungsfälle.

Family businesses play a pivotal role in the global economy, and their successful development is of utmost importance. This first volume of the Contemporary Issues in Family Business Entrepreneurship series, focuses on the topic of family business transformation, which is causing drastic changes in companies' strategies and business models. Decisions to adapt or change family business strategy and/or the business model are always associated with risk. Family Business Transformation integrates work on the broad topics of transformation, strategy development, business model development, with the study of family businesses to provide family business owners, managers and entrepreneurs much-needed recommendations from best practice examples and/or empirical findings that can support decision-making in regard to the future direction of their companies. This book calls for a specialized examination of the social interactions among stakeholders, substantially expanding classical management theory. Scholars of family business, entrepreneurship and strategic management, institutional libraries and postgraduate students will find it an essential read and benefit from its insights.

In the dynamic arena of manufacturing, success hinges on more than just efficient production lines and skilled hands. "The Power of Strategic Management in Manufacturing: A Comprehensive Handbook" becomes your compass, guiding you to unlock the true potential of your operation. This isn't a dry manual crammed with formulas. It's a dynamic roadmap for forging a winning strategy, tailored to the unique demands of your manufacturing landscape. You'll delve into the art of understanding market trends, identifying and seizing competitive advantages, and navigating the ever-evolving technological landscape. Think beyond just nuts and bolts. This handbook equips you with the tools to craft a vision that electrifies your team, fosters a culture of innovation, and optimizes every aspect of your operation, from procurement to distribution. But strategy isn't just about lofty visions. You'll get practical, actionable frameworks for translating those aspirations into tangible results. Dive into robust methodologies for cost control, resource allocation, and performance measurement. Learn how to leverage data-driven insights to make informed decisions that keep you ahead of the curve. "The Power of Strategic Management in Manufacturing" is more than just a handbook. It's a trusted advisor, a confidante, and a passionate advocate for your manufacturing success. Whether you're a seasoned veteran or a rising star, this comprehensive guide will empower you to transform your operation into a lean, agile, and unstoppable force in the marketplace

In light of the climate crisis, businesses are expected to embrace sustainability to reduce their negative impacts on the environment and society, while at the same time strengthening their organisations¿ positive impacts. Managing this alongside the traditional requirements of business requires careful handling, and it is small wonder that some are heralding the advantages posed by artificial intelligence (AI) as the missing piece of the puzzle. This edited book aims to present a balanced discussion of the benefits and costs of using AI for the natural environment and society, including an analysis of its potential to help meet the UN¿s Agenda 2030 and the Sustainable Development Goals. Researchers, practitioners, regulators, and entrepreneurs at the forefront of sustainable AI solutions share insights into the different sustainable applications of AI and highlight how these new developments may affect and contribute to our fight against climate change and address further environmental and social challenges. This volume will be of great interest to scholars and students of digital business and new technologies, sustainability, and strategy.

La guida include un file Power BI scaricabile per poter lavorare e sperimentare con il codice. Questa guida completa è destinata a risolvere rapidamente i problemi più comuni che si possono incontrare quando si esegue una modellazione da zero in POWER BI. Grazie al suo utilizzo, si intende evitare di spendere numerose ore nello sviluppo e nel codice mal scritto (non ottimizzato) che genera gravi bug. Il risultato di questa guida è una base di conoscenze che ci guida a trovare il codice DAX di cui abbiamo bisogno o a generarlo da soli. In essa troverete la risoluzione dello stesso caso da diverse prospettive applicando le diverse FUNZIONI E LE COMBINAZIONI TRA DI ESSE, in modo da poter trovare la migliore che si adatta alle esigenze del progetto. Durante la lettura di questa guida, imparerete: : Utilizzare e combinare le FUNZIONI nel linguaggio DAX.Creare codice utilizzando una sintassi più pulita.Acquisire uno stile di sviluppo agile. Se volete approfondire la programmazione DAX, questa guida vi aiuterà a scrivere il codice in modo pulito e ottimale.

"From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today's top executives, entrepreneurs, and leaders: pivot or die"--

This edited book is the second in the book series ¿Managing the Post-Colony¿. The book series is co-edited by Nimruji Jammulamadaka (IIM Calcutta, India) and Gavin Jack (Monash University, Australia). The book series seeks to present cutting-edge, critical, interdisciplinary, and geographically and culturally diverse perspectives on the contemporary nature, experience, and theorisation of managing and organising under conditions of postcoloniality.This book specifically presents voices and perspectives from Aotearoa New Zealand, Australia, and The Pacific, locations with shared and distinctive histories and present-day experiences of colonisation and imperialism. Ways of managing, organising, and doing business in these places demonstrate cultural continuity and change in such histories, present sites of postcolonial struggle, and diverse prospects for self-determined future-making. The book explores struggles and prospects of managing in the post-colony through qualitative empirical cases, historical and legal studies, conceptual essays and provocations, and interviews with Indigenous business leaders. It contributes to the ongoing diversification, provincialisation, and decolonisation of management and organisation studies and practice. A strong focus is placed on diverse Indigenous knowledges and experiences, including those of Aboriginal and Torres Strait Islander, Pasifika, and M¿ori peoples, and insights into the capacity for Indigenous culture-specific modes of business to offer decolonising futures.

This book explores theories and brings empirical evidence of innovations in learning and teaching and practice-driven leadership and governance of higher education institutions across developed and developing countries aiming to recover and sustain during and after the COVID-19 Pandemic. A fresh managerial approach to identifying the critical challenges, opportunities and strategies of higher education services management is the fundamental essence of this book. The book includes unique chapters, and these are carefully designed. This book has original scholarly contributions, including case studies, and explains how higher education institutions can deal with the challenges of the Covid-19 Pandemic. The cross-cultural insights of both public and private sector higher education institutions across the globe are a helpful guide for academics, researchers, advanced students, and practitioners to identify and understand the best practices about what worked well and what did not during the Covid-19 Pandemic. The chapters help formulate a strategic recovery plan for higher education institutions to mitigate the challenges of the post-Covid-19 Pandemic.

A B2B Software CEO's Guide to Strategic Modern Marketing That Delivers Results!For CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.Based on over thirty years of experience leading major technology company transformations, the author outlines a strategic approach using the Power of SURGE-Strategy, Unity, Reputation, Gains, and Efficiency. Learn how to develop a customer-centric strategy tailored to your unique business situation, achieve radical alignment across sales and marketing, establish a compelling competitive market position and brand reputation with customers, unlock hidden revenue streams, and build a modern marketing engine for scale and ROI.The book covers common disconnects between CEOs and CMOs that undermine execution, along with advice for finding and keeping the right marketing leader in a competitive talent market. You'll discover proven methods for driving growth, lowering customer acquisition costs, shortening sales cycles, and boosting valuation. With practical advice from other industry leaders, this playbook provides the key steps to transform your marketing for competitive advantage and transaction success.

A must-read for top executives seeking to break patterns of frustration and breach around cybersecurity and a precious management summary to the "Cybersecurity Leadership Handbook for the CISO and the CEO"

"Work is being redefined as jobs give way to skills as the currency of work"--

Das Buch zeigt anhand aktueller Forschungsthemen und Praxisbeispiele, welche Veränderungen die digitale Transformation in den Lernprozessen von und in Organisationen ausgelöst hat. Anpassungen von Organisationen auf Veränderungen sind die Basis für Innovationsprozesse, die wiederum auf den Ergebnissen der individuellen Lernprozesse der Mitarbeiter*innen und einem fluiden Wissensmanagement in den Organisationen aufbauen. Innovative digitale Lernformen und -formate, digitale Kollaborationstools und ein fließendes Wissensmanagement sind Voraussetzung für eine lernende Organisation und damit für ein gelingendes Change Management. Nach einer kurzen Einführung in die Thematik der digitalen Transformation und den Herausforderungen für Organisationen fokussiert sich die Autorin auf das organisationale Lernen, erforderliche Grundbausteine in Bezug auf das digitale und selbstgesteuerte Lernen sowie verschiedene Ausprägungen von digitalen Lernangeboten. Dabei werden neue digitale Lernformen und -strukturen auch unter dem Einfluss von KI aufgezeigt und mit Praxisbeispielen sowie aktuellen Forschungsergebnissen angereichert. Anschließend beleuchtet die Autorin das organisationale Wissensmanagement und dessen rasante Weiterentwicklung in den letzten Jahren.

Le Business plan : une alchimie complexe réservée aux initiésC'est souvent ainsi que l'on vous présente ce document stratégique et financier. Parfois il faut payer (très) cher pour l'obtenir, comme vous l'aurez sans doute constaté !En effet, le Business plan est un atout maître pour obtenir des financements, des prêts bancaires ou des subventions, et même trouver des associés potentiels. Les banques, les financeurs, les business angels, les institutions locales et internationales le réclament. Vous ne pouvez pas vous en passer ! Tous veulent une vision ! Et d'ailleurs, vous aussi, n'est-ce pas?En conséquence, savoir comment « créer » un Business plan est une compétence cruciale pour tout porteur de projet ou créateur / créatrice d'entreprise, pour tout entrepreneur.Donc pour Vous.À la confluence de l'enquête statistique et factuelle, de l'effort de prédiction, de conviction, il faut pratiquement se transformer en acrobate du budget, en véritable « romancier de politique fiction ».Pourquoi ? Pour « raconter » l'histoire chiffrée, percutante et argumentée qui vous amènera de l'argent. Pour expliquer une idée en la transformant en vision et en la concrétisant sous une forme « communicable » : le Business Plan.La bonne nouvelle, c'est que vous pouvez le faire !Avec de la volonté, et un plan d'attaque.Une approche volontairement atypiqueSi vous souhaitez compulser une étude exhaustive et complète du Business plan à travers les âges, des dizaines de tableaux et de théories détaillées et compliquées, allez chercher ailleurs ! Il y a d'autres ouvrages à ce sujet.En revanche, si vous voulez simplifier les choses, dans ce guide compact, nous allons parcourir synthétiquement un territoire vaste pour vous permettre d'acquérir rapidement une vision d'ensemble. Et nous utiliserons des comparaisons peu « orthodoxes », que les spécialistes contesteraient¿ mais si vous consultez cet ouvrage, c'est parce que vous n'en êtes pas un/e, n'est-ce pas?Vous êtes Entrepreneur/ Entrepreneuse.Dans chacune des grandes sections, nous vous exposerons ce qu'il faut trouver ou calculer, et vous pourrez être efficace pour convaincre vos interlocuteurs.Notre but est de vous permettre de vous approprier rapidement les explications et les exemples présentés pour créer plus facilement votre propre Business plan. Et vous y croirez dur comme fer, car vous l'aurez fait vous-même (presque) comme un pro !Voici les sections que nous aborderons pour construire votre Business plan :Notions fondamentales et questions à se poserPrésentation générale du projet : forme juridique, ressources humaines¿Stratégies marketing et commercialeBudgets et gestion financière prévisionnellePlanning prévisionnel d'action : chronologie et introduction au diagramme de GanttSi vous avez besoin d'un Business plan, c'est LE livre qui vous aidera à décoller et à obtenir les fonds ou les partenaires dont vous avez besoin.On ne peut jamais construire seul/e, alors n'hésitez plus : prenez cet outil efficace pour vous simplifier la vie !

Vous êtes un(e) entrepreneur(e) plutôt sensible ? Vous vous sentez bloqué dans votre situation financière ? Vous n'êtes pas rentable ? Vous avez l'impression de tourner en rond dans votre business ? Vous avez toujours les mêmes problèmes ? Vous vous posez des questions sur votre salaire jusqu'à la retraite ? Vous hésitez à créer une nouvelle activité ?Votre chiffre d'affaires ne vous convient pas ? Vous n'avez plus de trésorerie ?Ce livre est fait pour vous. En décodant l'être humain, vos émotions, votre état mental, en les apprivoisant, vous aurez les clés pour passer à l'action. Vous oserez changer de business model, car vous serez en sécurité, doté d'une toute nouvelle énergie financière.La Méthode EVIDiENCE est une méthode de développement des entreprises. Elle allie développement personnel et développement du chiffre d'affaires, même en temps de crise.

This guide navigates the entrepreneurial journey, highlighting the importance of a resilient mindset. It offers practical tools to overcome challenges and create meaningful value in business and the world.

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism.Founded in 1971, the Academy of Marketing Science isan international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy¿s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

This book investigates the lived experience of CEOs in their quest for wholeness and presents a model of spiritual intelligence for contemporary leadership. The experience of ethical and spiritual crisis in the post-modern society especially in organizational leadership, calls for deeper quest and spiritual intelligence. Four essential themes emerged from the analysis of the in-depth interviews with top leaders of different organizations across the globe: (1) Sensing Crisis, (2) Embracing Crisis (3) Awakening Hidden Wholeness, (4) and Serving Greater Good. From the analysis of the themes, a model of spiritual intelligence and leadership wholeness is constructed. This Spiritual Intelligence Model portrays the intra-dynamics of leaders¿ ongoing quest for wholeness penetrating through their existential, learning, spiritual, and moral dimensions of being and the five ethical dimensions of wholeness permeating through the personal, organizational, social, global, and environmental spheres of life. This book gives a fresh perspective on spiritual intelligence and leadership practice today.

An accessible guide to the practical steps of essential project management activities, including developing a plan, building risks and issues logs and managing a project through to completion.

Silver Medal Recipient at the Nonfiction Book AwardsFinalist, Business at the 2024 Book Excellence AwardsYour most important business is the business of you.Lately, it seems like your work defines your identity. You want to balance the personal and professional elements of your life, but it's a struggle. Your career is thriving-if only you could say the same thing about yourself.Strategic management helps organizations make better decisions and reorganize for success. The Strategic Business of You applies the same strategies to your personal life, providing a detailed plan for high-achieving professionals like you to maximize your physical, emotional, spiritual, and financial life.The Strategic Business of You guides you to structure your thoughts to create more balance, well-being, and harmony. Discover how to implement a personalized strategy for managing your three main resources: time, energy, and money. Explore the unprecedented value of embracing each day as a gift. Most importantly, start intentionally investing in yourself as you get serious about the business of living.

What if you could fill your business with dream clients that naturally set you up for success? Enriched Marketing reverse-engineers ideal clients into the fabric of your business through innovative sales psychology and easy brand storytelling.