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Why do some physical products succeed and others fail?When you have an idea for a new product, it's a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world.However, there's much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That's what this book will explain.You'll learn how to decide if your physical product solves the right problem, who to sell it to, and how to protect and fund it. You'll also explore different business models and manufacturing options and discover the ins and outs of the product design process. By the end, you'll understand what it takes to be a professional product innovator.Gethin Roberts is an experienced product design engineer and Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from idea all the way through to production.
Die technologiegetriebene Digitalisierung globaler Supply Chain-Netzwerke hat viele Facetten. Sie steht im Spannungsfeld politischer, ökonomischer, ökologischer und gesellschaftlicher Faktoren. Der Erwerb notwendiger Kernkompetenzen in den Bereichen Big Data, In-Memory Computing, Machine Learning und Data Management ist zwingend. Blockchains, Smart Contracts und Due Diligence für Supply Chain Management-Systeme beeinflussen den Wandel von einer Shareholder-dominierten Unternehmensführung zu einer Stakeholder-fokussierten globalen Unternehmensverantwortung mit ethischen Werten. Das Verständnis kultureller Unterschiede in Arbeitsstilen ist ein Schlüssel zu einer erfolgreichen globalen Teamarbeit. Die wichtigsten Theorien zur Internationalisierung von Unternehmen und zu kulturellen Dimensionen/Distanzen werden diskutiert, um interkulturelle Kompetenzen und Konfliktmanagementstile für internationale Projektmanager zu entwickeln.Leserinnen und Leser lernen die Herausforderungen internationaler Kooperation kennen und können die für die Bedürfnisse globaler virtueller Teams relevanten Formen der Zusammenarbeit unter Einsatz von Technologien und Medien anwenden.
Die Arbeit beleuchtet das neue Forschungsfeld der digitalen Servitisation im projektbasierten Maschinen- und Anlagenbau mit einem Mixed-Methods-Ansatz in seiner disruptiven Wirkungsweise. Im Vordergrund steht die Fragestellung: Wie mussen Unternehmen im Maschinen- und Anlagenbau die internen Voraussetzungen schaffen, um im Kontext der digitalen Servitisation neue Geschaftsmodellinnovationen erfolgreich zu implementieren? Vor allem stehen die damit in Beziehung stehenden und in der Literatur vernachlassigten Analyseeinheiten, a) die Produkt-Service Systeme (PSS) als Geschaftsmodelle, b) deren Transformationspfade sowie c) die Veranderung der organisatorischen Determinanten mit ihren Fahigkeiten im Fokus.Damit werden erstmals umfassend die Phanomene der Strategie, der organisatorischen Strukturen, der Kultur, der Informations- und Kommunikationstechnologie (IKT), der Integrations- und Koordinationsfahigkeit analysiert. Mit Hilfe von Effizienz- und Clusteranalysen wird ein detaillierter digitaler Servitisationsprozess sowie ein dominantes Design der organisatorischen Determinanten fur die Forschung und Praxis als Orientierungshilfe abgeleitet.
Die Verjüngung des Waldes nimmt eine zentrale Rolle in der nachhaltigen Waldbewirtschaftung ein, bleibt im Diskurs aber oft unberücksichtigt. Dieser Band stellt verschiedene Aspekte zum historischen und zukünftigen Reproduktionsvermögen des österreichischen Waldes und damit der Ressourcenbasis für die Holzwirtschaft angesichts des Klimawandels in den Mittelpunkt. Die Veränderungen im Wald hinsichtlich Resilienz, gesellschaftlicher Erwartungen sowie Biodiversität, Waldbewirtschaftung, Ressourcenverfügbarkeit und Innovationsbedarf der Holzwirtschaft werden kontextualisiert.
This book explores multidimensional issues concerning digital resilience and analyzes how people and organizations maintain, enhance and protect value stemming from digital technologies. Society is now heading for a future in which organizations and people will increasingly depend on digital technologies, yet to date many are still unaware of the scale and risks associated with the digital transformation. As a result, there is an urgent need for digital resilience to drive a fundamental shift in the way people and organizations understand digital technologies, risks and opportunities.The book gathers a selection of the best papers presented at the annual conference of the Italian chapter of AIS, which took place in Trento, Italy, in October 2021. The diverse range of views put forward by the authors makes it particularly relevant for scholars and practitioners interested in organization, and for all of us living in the digital transformation era.
This book guides the reader through a design process that was tested and optimized in companies and design bureaus. It not only smoothly integrates modern product development techniques, but also addresses, for each phase, issues related to the management of intangible assets. There are several books on the product design process, as well as on the development of innovative products in general. However, none of them addresses how to integrate the engineering techniques with the necessary aspects of Intellectual Property Management. With a focus on software intensive products in general, the book presents a meta-process that adapts to product design in any area where the software element is an important factor in product functionality and innovation.
Join Michael Tuso as he guides sellers out of the antiquated world of "one size fits all" pitching and into a world that empowers buyers and sellers alike through problem-solving and system building. If you find the traditional methods of hard selling and forceful tactics to be outdated and exhausting, then Crafting the Sale is the refreshing people-focused approach you need. Learn how to solve buyer problems, increase your sales numbers, and create impeccable sales and buying experiences. Buyers don't have to work with you; they choose to work with you-and Crafting the Sale shows you exactly how to get those buyers to engage, act, and convert. In this modern approach to selling, Tuso tosses aside canned sales pitches and instead shows how true success in sales stems from understanding others and problem-solving. Throughout, Tuso takes on old-school methodologies and shows how to equip sales teams with newer, more refined approaches to their craft, demonstrating how to: create space for the buyer, unlock the power of emotional connection, ask thoughtful questions that build trust, put the buyers' needs first instead of the product, save floundering customer relationships, craft messages that buyers actually want to read, prevent buyers from ghosting you, build the right habits to help you sell more sustainably, remain top of mind even when the buyer is not in the market, deploy the most up-to-date sales tactics to increase revenue, and much more. Crafting the Sale is the ultimate tool for anyone new to sales or looking to level-up their skills, improve their outcomes, and create lasting connections with customers. Salespeople can be successful by adapting to the changing dynamic between buyer and seller and providing experiences that benefit both sides. All it takes is genuine conversation, a problem-solving attitude, and a commitment to learning.
Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions.
Build an innovative new startup using the resources of an existing corporationThe Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.You'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.The Corporate Explorer Fieldbook will also teach you to:* Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction* Perform customer discovery interviews for ideating, incubating, and scaling ideas* Generate breakthrough ideas from within large companiesAn indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.
The COVID-19 pandemic has reminded us of how important the life science industry is, and compels us to find efficient management methods specific to the industry. Pharmaceuticals, drug and vaccine development labs, R&D labs, medical instrumentation, and tech companies, hygiene supply companies, medical distribution chains, all form an integral part of this industry. At the interface of scientific research, technology, innovation and management and embedded in regulatory and legal frameworks, life science management is still an under-researched field of practice and science. This edited volume addresses this research gap and offers a wide range of practical and theoretical contributions that provide insights into one of the most exciting industries. The book is primarily directed at practitioners and decision makers in the life science industry. Students and professionals of life science management at all levels as well as policy makers will find valuable insights and inspiration for their daily work and career development.
Organisations are involved in various types of negotiation. As digitalisation advances, such business negotiations are to a large extent electronic negotiations. Consequently, dedicated training for such electronic negotiations is important for mastering negotiation skills. The present book develops a new approach for a motivating and improved e-negotiation training by applying gamification, i.e. using game design elements in a non-game context, in order to improve participants' motivation, engagement, and learning outcomes. A negotiation support system used within an e-negotiation training is enhanced with game design elements. The book describes the design process, its theoretical foundations, and the evaluation of the gamified negotiation support system. The final quantitative evaluation shows higher motivation, engagement and better learning outcomes for participants in the gamified training compared to a conventional training. Organisations can employ the designed artefact for fundamental and effective e-negotiation training. Additionally, the book provides insights in how to design a gamified system for a particular application context.
The so-called Fourth Industrial Revolution has prompted companies to adapt to a new business paradigm based on digital interconnection and the ability to respond quickly to the needs of consumers and users.These conditions are closely related to the advent of digital technologies that enable the real-time integration of devices and the control of production systems through technological platforms.Based on this logic, this volume aims to investigate the forms and methods being used by the company at present to confront the new business paradigm, commonly known as Industry 4.0, as well as the impact of new digital technologies on corporate evolutionary dynamics and related business models. More specifically, technological challenges will assess the impact of new technologies on productivity and investment in complementary resources-including human, organizational, and managerial capital-as well as the effects related to the introduction of Internet of Things (IoT)-based production processes.By following this approach, the focus subsequently shifts to drone technology, which is considered by many to be one of the most revolutionary Industry 4.0 technologies. In addition to investigating the history and potential applications of drones, many of which proved to be fundamental during the COVID-19 pandemic, the volume emphasizes the related ethical and social aspects such as the degree of knowledge regarding and the public acceptance of drones. The academic and professional approach of this volume allows it to serve as a guide for professionals, entrepreneurs, and academics with a particular interest in both digital innovation and the drone sector.
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