Innovation i virksomheder

Der globale Wettbewerb zwingt Unternehmen innovative Produkte und Dienstleistungen in immer kürzeren Innovationszyklen zu liefern. Um diese Performance leisten zu können müssen Zukunftstrends und Szenarien zahlreicher Branchen antizipiert und frühzeitig in Projekte und Zielsetzungen integriert werden, dabei können Experimente auch eine Rolle spielen.In diesem Buch stellen verschiedene Autoren aus Wissenschaft und Praxis unterschiedliche Entwicklungen, Zukunftstrends und Szenarien aus verschiedenen Bereichen der Industrien, dem Hochschuldbildungssektor und dem Gesundheitswesen dar. Leserinnen und Leser aus der Praxis erhalten Denkanstöße und Handlungsempfehlungen für Aktivitäten, im Rahmen der Gestaltung von Innovationskonzepten für die Zukunft, in ihrem Unternehmen oder Arbeitsfeld umsetzen können.

Nutrition is one of the most critical topics of our time since it has been demonstrated that good nutrition is essential for health. The importance of this theme is supported by the fact that individuals are now aware that a proper nutrition is the most appropriate tool to prevent and manage physical dysfunctions.Retailers can be considered responsible for the development of unhealthy food and beverage choices and for being an obstacle between shoppers¿ will of conducting a healthy lifestyle and their actual indulgent behaviour. Since grocery store are the primarily location for food purchases, they can be considered the perfect places where develop in store marketing strategies that aim to prevent shoppers making unhealthy choices.

The structure of transport companies has changed significantly. Raising awareness of sustainable progress in society has a substantial impact on mobility. Consumers place more value on ¿green logistics¿ in order to relieve the environment, reduce CO2 emissions and counteract climatic developments in the long-term. Sustainable transport initiatives have therefore gained massively in importance in the development of cities in Germany in recent years. The need for sustainable transport has increased. To cover this and to provide the population with options to the German Railway, new, innovative and alternative competitors have entered to change the market in a customer-oriented manner. The development of information societies, customer experiences and environmentally critical factors play hereby a substantial role. It is important to consider the financial aspect to ensure a holistic comparative analysis and create the balancing act between operational and strategic corporate management and the sustainable development of mobility concepts. This comparative analysis makes it possible to identify and evaluate opportunities and risks for the transport logistics market.

Runner-up Best Book Award EURAM 2023 Gamification for Innovators and Entrepreneurs is about an exciting, still emerging superpower. One that empowers you to use, repurpose and create games that will help solve the great societal and organisational challenges that companies, startups and nonprofits are facing today ¿ games that are explicitly designed and can be iteratively improved to engage stakeholders, facilitate experimentation and actually drive innovation. What makes gamification a superpower is its use of powerful methods and techniques from diverse disciplines and traditions ¿ like futures studies, user experience, agile management, design thinking or business design ¿ in a new, action-oriented and engaging framework. Each game world is a safe, playful space, where groups are free to experiment in innovative and inclusive forms of collaboration. Gamification for Innovators and Entrepreneurs builds on insights and knowledge from over 150 leading experts in the field. It provides a rich collection of materials for innovators, entrepreneurs and game designers that allows you to dive deep into innovation and entrepreneurship, into games and gamification. You can build on 36 gamification design patterns ¿ like dilemma solving, experiential learning, innovation markets and storytelling ¿ and use a game design canvas to create your own innovation games. Or you can customize some of the 70+ games featured in the book that are already in use by innovators, entrepreneurs and professional trainers. Additional resources are provided for teachers and game facilitators. An easily accessible and comprehensive overview on gamification and games in the context of innovation and entrepreneurship Draws on several collaborative research projects involving partners such as Lego, Deutsche Telekom, Lufthansa Systems, 3M, Danske Bank, and Nokia Systems. Extensive experience of the authors in the facilitation of games, their role as an enabler of learning and their potential to facilitate transformation. 36 reusable gamification design patterns, a five-step process and a game design canvas to create one¿s own innovation games Summaries and references of more than 70+ customizable games that are already in use by innovators, entrepreneurs and professional trainers Educational materials for teachers, trainers and game facilitators

This book answers the question of how to manage service robots in brick-and-mortar dominated retail service systems to allow for key stakeholders' adoption and to foster value co-creation. It starts by demonstrating the scientific relevance of the topic as well as deriving a set of promising research questions. After introducing service-dominant logic as a theoretical research lens and elucidating service systems along with their underlying concept of value co-creation as relevant key concepts, five studies are presented. The author's findings show that understanding and differentiating between consensus, shared and idiosyncratic drivers of and barriers to the adoption of service robots in retail service systems by all key stakeholders, i.e. customers, frontstage employees, and retail managers, is crucial to be able to fully cope with the complexity inherent in the adoption of service robots in service organizations. Moreover, the designed and evaluated artifact fosters a paradigm shift from a one-time technology introduction to a continuous technology management approach including iterations of experimenting, piloting, and implementing.

Professional data management is the foundation for the successful digital transformation of traditional companies. Unfortunately, many companies fail to implement data governance because they do not fully understand the complexity of the challenge (organizational structure, employee empowerment, change management, etc.) and therefore do not include all aspects in the planning and implementation of their data governance. This book explains the driving role that a responsive data organization can play in a company's digital transformation. Using proven process models, the book takes readers from the basics, through planning and implementation, to regular operations and measuring the success of data governance. All the important decision points are highlighted, and the advantages and disadvantages are discussed in order to identify digitization potential, implement it in the company, and develop customized data governance.The book will serve as a useful guide for interested newcomers as well as for experienced managers.

Live-Online-Trainings sind seit dem Beginn der Covid-19-Pandemie im Frühjahr 2020 in aller Munde. Sowohl Weiterbildungsverantwortliche als auch Trainerinnen und Trainer waren gezwungen, dieses Trainingsformat anzubieten, teils gegen die eigene Überzeugung. Wissenschaftliche Erkenntnisse dazu, wie der Lerntransfer in Online-Formaten gelingen kann, gibt es jedoch bisher nur wenige. Lena Schneider hat Interviews mit 15 Trainerinnen, Trainern sowie Weiterbildungsverantwortlichen geführt. Kombiniert mit den Ergebnissen einer Literaturrecherche entwickelt sie einen Leitfaden zur Qualitätssicherung nachhaltiger Live-Online-Trainings. Dieser soll Trainer und Weiterbildungsverantwortliche unterstützen, den Lerntransfer bei diesem Format sicherzustellen. Die Aussagen der Befragten zeigen, dass dieses junge Format mehr als ein ¿Plan B in Zeiten von Kontaktbeschränkungen¿ ist, sondern eine Chance für Trainerinnen, Trainer und Weiterbildungsverantwortliche, um Lernprozesse effektiv zu gestalten und die Nachhaltigkeit von Weiterbildungsmaßnahmen zu fördern

This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations. Over the past decade, frugal innovations have caught the attention of countless management scholars. This book comes at the right time for academics and practitioners alike, as it explores how the concept of frugal innovation has evolved over the past several years and is shifting its focus from merely featuring ¿cost¿ driven innovations to being more ¿resourceful¿ and ¿sustainable¿ at its core. Furthermore, in light of the ongoing digital revolution and emergence of new business models such as sharing economy and circular economy, the book highlights recent and upcoming trends and their impacts on frugal innovation strategies.

People who discuss digital transformation often focus on new technology with a presumption that the working population will embrace it enthusiastically. But human beings are still instinctively dominated by fear, a single complicating reflex which will always be the default response.Workplace fear comes in many forms, including the fear of change, the fear of looking stupid, and the fear of working relationships, and in all cases these fears have deep roots that extend far below having to learn a new technology. It¿s about the fear of losing a job, a livelihood, and an identity.The results of such fear can have enormous repercussions on an organization, including increased vulnerability to ransomware and cyberattack, increased employee turnover, loss of competitiveness, loss of market share, resistance, sabotage, discrimination, and litigation.Steve Prentice is an expert in the relationship between people,technology, and change. This book will demonstrate to managers and employees alike the various types of fear that can occur in the workplace in the context of digital transformation, how these fears can impact productivity, team dynamics, and corporate health, and most importantly, how to overcome them.Using case studies of digital transformation successes and failures, Steve describes:How fear grows in the body and mindHow fear radiates and spreads through groups and teamsHow fear interacts with technology, change, and digital transformationHow ignoring or suppressing fear leads to tangible risks to an organization¿s futureHow to address and manage fear individually and as a groupHow the demands of modern employees have changedHow managers can prepare themselves for the new normalWho This Book Is For Managers who wish to look underthe hood and understand how people respond to the changes in their immediate world, and why most of those responses are negative. It will also be an uplifting read for individual employees who seek to understand why they, or their colleagues or managers, generally respond negatively to changes, or who struggle with conflict and relationships in the workplace and how to create an action plan to improve the situation.

Niniejsza praca teoretyczna ma na celu przedstawienie modelu wyjäniaj¿cego zwi¿zek mi¿dzy postrzegan¿ blisko¿ci¿ relacyjn¿ a sp¿at¿ mikrokredytów poprzez rol¿ wi¿zi spo¿ecznych. Synteza prac nad postrzegan¿ blisko¿ci¿ relacyjn¿ i sp¿at¿ mikrokredytów pokazuje, ¿e wi¿zi spo¿eczne mog¿ znacz¿co wp¿ywä na sp¿at¿ kredytu. To odkrycie doprowadzi¿o do opracowania modelu konceptualnego, który zostanie przetestowany w nast¿pnej ksi¿¿ce.

In the real estate market, the influence of opinion leaders in buying-decisions making process is remarkable. After extensive study on the opinion leaders and its variables, the theoretical framework was proposed. . The research methodology was structured formally and conducted under professional and ethical considerations where the respondents¿ demographic details were kept safe and secured. Then the empirical testing using Chi-square technique was carried out to find the significant impact of variables with opinion leaders¿. Finally using AHP application, we have provided priorities and ranking of variables, which will be useful for marketing strategist and consumer focused real-estate companies. Then, we have talked about the conclusion in relation to this study and based on finding the suggestion is drawn out; the limitation is underlined with some recommendation. Based on results, Socio-psychological plays vital role and Risk taker is unmatched characteristics found in opinion leaders, which is never before.

With his usual flair for narrative, sharing personal experiences, inspirational stories and motivational quotes, Neil Francis will help you in this book to unleash your inner creativity and apply it every day in everything you do!

Künstliche Intelligenz (KI) hat in Wirtschaft und Gesellschaft in den letzten Jahren einen beispiellosen Aufschwung erlebt. In der Vergangenheit wurde das Tempo dabei durch die technologischen Möglichkeiten bestimmt. In Zukunft werden zunehmend ethische und regulatorische Erwägungen den Fortschritt der Entwicklung von KI bestimmen.Dieses Buch beleuchtet die Zukunft von KI im Talentmanagement. Es verschafft Klarheit darü-ber, was Führungskräfte und Personalabteilungen bei der Auswahl von KI-Software beachten müssen, welche Abwägungen und Entscheidungen sie erwarten und was die technologischen aber auch kulturellen Herausforderungen sind, um KI erfolgreich in Unternehmen einzusetzen. Dieses Buch ist das Ergebnis einer Studie des Business Thinktanks Themis Foresight. Praktische Lösungen für den Einsatz von KI heute flossen ebenso in die Publikation ein, wie Ausblicke darauf, was die Zukunft noch bringen wird.Ein Must-Read für alle, die "Kollegin KI" zukünftig in ihre Teams integrieren wollen.

Der letzte Schritt eines Paketzustellungsprozesses, die sogenannte letzte Meile, steht vor wachsenden Herausforderungen. Aktuelle Entwicklungen und Trends, wie die Urbanisierung und die zunehmende Bedeutung der okologischen Nachhaltigkeit, erfordern eine Umgestaltung der letzten Meile. Daruber hinaus wachsen auch die Anspruche der Kunden. Die Empfanger erwarten zunehmend individualisierte und personalisierte Zustelloptionen, weshalb neue Zustellkonzepte erforderlich sind. In diesem Zusammenhang kann der Einsatz innovativer Technologien aus dem Bereich der Logistik 4.0 und ihrer Kernelemente Konnektivitat und Digitalisierung Chancen bieten, die Idee einer Last Mile 4.0 zu realisieren und die aktuellen Herausforderungen zu bewaltigen.

Künstliche Intelligenz (KI) ist in der Wirtschaft in aller Munde. Aber nur die wenigsten Firmen wissen, wie sie KI für den Aufbau neuer Geschäftsfelder nutzen können. Genau darum geht es in diesem Buch. Die Autoren kommen aus der Praxis und beschreiben unter anderem KI-Projekte, die sie gemeinsam mit ihren Kunden umgesetzt haben. Profitieren Sie von diesem Know-how , um mit KI erfolgreich zu sein:- grundlegendes Verständnis für die Möglichkeiten von Künstlicher Intelligenz- Vorgehensmodell für das Entwickeln von KI-Anwendungen- Folgenabschätzung für Prozesse und Geschäftsmodelle in verschiedenen Branchen durch KI- Einsatzszenarien für Prozesse von Kommunikation bis Verwaltung- Unterstützung mobiler Prozesse mithilfe von KI Das Buch enthält konkrete, realisierbare Anwendungsfälle für das verarbeitende Gewerbe und für Dienstleister. Lassen Sie sich davon inspirieren, um eigene Lösungen zu entwickeln und zu vermarkten.