Matematik for virksomhedsøkonomer og forretningssystemer

This book shows how telecom, broadcast, and Internet researchers as well as experts from Japan's leading mobile operators interpret, analyze, and evaluate the emerging phenomenon of the Japanese broadband ecosystem. The broadband ecosystem, as it rapidly changes against the backdrop of swift technological progress, is forcing major changes in the existing socioeconomic framework and generating many policy issues that require discussion.The book aims to provide a theoretical and practical framework for policymakers to address these issues from a broader perspective than has been available in the past. The topics addressed in this book cover sharing of 5G infrastructure, online platform regulation, diffusion of autonomous driving, content industry, trends and use cases of 5G, capacity development for AI, ride-hailing service, smartphone games, the right to be forgotten, and the economic value of personal information.Although this book cannot provide definitive answers to all these recently emerging and rapidly changing issues, it does provide important guidance for evidence-based discussion involving policymakers and researchers working on these issues. It is also recommended for graduate students who want to enter this challenging field of policy discussion.

Dieses Buch vermittelt die Grundlagen zur Auswahl und Einführung von betriebswirtschaftlichen Anwendungssystemen. Der Fokus liegt auf der Unterstützung der Kernprozesse eines Unternehmens durch das zentrale ERP-System. Bei diesen Systemen handelt es sich meist um sogenannte Standardsoftware, die für den Einsatz in Anwenderunternehmen entwickelt wird und die im Zuge des sogenannten Customizings an die Bedürfnisse des Zielunternehmens angepasst wird.Die einführenden Kapitel schaffen das notwendige Grundverständnis zu Nutzen, Eigenschaften, Technik (Komponenten, Architektur, Betriebsmodell), Anpassbarkeit (Customizing, Releasefähigkeit) und betriebswirtschaftlichen Konzepten (Organisationsstrukturen, betriebliche Funktionen) von ERP-Systemen. Im Auftragsabwicklungsprozess wird gezeigt, wie das ERP-System die betriebswirtschaftlichen Aktivitäten Schritt für Schritt unterstützt. Ein durchgängiges Unternehmensbeispiel beschreibt die Phasen in der Form von anschaulichen Abbildungen zu Prozessen, Bildschirmanzeigen und erzeugten Geschäftsdokumenten. Anschließend werden die notwendigen Schritte einer Systemauswahl sowie verschiedene Methoden der Systemeinführung vorgestellt.Der Inhalt ist sehr strukturiert und der übersichtliche Aufbau erleichtert dem Leser das Erkennen von Zusammenhängen im komplexen Zusammenspiel von Betriebswirtschaft und Informatik. Lernkontrollfragen am Ende jedes Kapitels machen das Buch zum idealen Instrument für Studierende der Wirtschaftsinformatik und verwandter Studiengänge und unterstützen beim Selbststudium.

Es lässt sich nicht leugnen, dass das 21. Jahrhundert datengesteuert ist, wobei viele digitale Branchen auf die sorgfältige Erfassung und Analyse großer Mengen von Informationen angewiesen sind. Ein Chief Data Officer (CDO) in einem Unternehmen ist der Leiter dieses Prozesses, was diese Position oft zu einer Herausforderung macht. Das Chief Data Officer Management Handbook soll hier Abhilfe schaffen.In diesem Buch gibt der Autor Martin Treder Ratschläge, wie CDOs besser auf ihren Verantwortungsbereich vorbereitet werden können, wie sie einen nachhaltigeren Ansatz entwickeln und wie sie die typischen Fallstricke vermeiden können. Basierend auf den positiven und negativen Erfahrungen aktueller CDOs hilft das Chief Data Officer Management Handbook dabei, die ideale Struktur eines Datenbüros zu entwerfen, sie zu implementieren und die richtigen Leute an Bord zu holen.Wichtige Themen wie die Datenversorgungskette, die Datenstrategie und die Data Governance werden vonTreder sorgfältig behandelt. Als CDO ist es wichtig, dass Sie Ihre Position mit Ihrem gesamten Team effektiv nutzen. Das Chief Data Officer Management Handbook ermöglicht es allen Mitarbeitern, die Verantwortung für die Zusammenarbeit im Bereich Daten zu übernehmen. Daten sind die Grundlage heutiger und zukünftiger technologischer Innovationen, und Sie könnten die Führungspersönlichkeit sein, die die nächste große Veränderung bewirkt.Was Sie lernen werden:Wichtige Elemente eines effektiven Datenmanagements anwendenSie erhalten einen umfassenden Überblick über alle Datenbereiche (die oft unabhängig voneinander verwaltet werden) Arbeiten Sie mit der Datenversorgungskette, von der Datenerfassung bis zur Datennutzung, einer Überprüfung aller relevanten Interessengruppen, der Datenstrategie und der DatenverwaltungFür wen ist dieses Buch gedacht?CDOs, Datenverantwortliche, Datenberater und alle Fachleute, die verstehenwollen, wie ein Datenbüro in einer Organisation funktioniert.

Artificial intelligence - and social responsibility. Two topics that are at the top of the business agenda. This book discusses in theory and practice how both topics influence each other. In addition to impulses from the current often controversial scientific discussion, it presents case studies from companies dealing with the specific challenges of artificial intelligence.Particular emphasis is placed on the opportunities that artificial intelligence (AI) offers for companies from different industries. The book shows how dealing with the tension between AI and challenges caused by new corporate social responsibility creates strategic opportunities and also innovation opportunities. It highlights the active involvement of stakeholders in the design process, which is meant to build trust among customers and the public and thus contributes to the innovation and acceptance of artificial intelligence.The book is aimed at researchers and practitioners in the fields of corporate social responsibility as well as artificial intelligence and digitalization. The chapter "Exploring AI with purpose" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Facebook's psychological experiments and Edward Snowden's NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America "e;the nation of Edison and the Wright brothers"e; and "e;of Google and Facebook."e; U.S. Chief Information Officer Steven VanRoekel opines that America has become a "e;Facebook nation"e; that demands increased transparency and interactivity from the federal government.Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness - a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA's secret PRISM program has reinvigorated WikiLeaks founder Julian Assange's accusation that "e;Facebook is the most appalling spying machine that has ever been invented."e;Facebook CEO Mark Zuckerberg once said, "e;We exist at the intersection of technology and social issues."e; This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.

This textbook describes the theory and the pragmatics of using and engineering high-level software languages ¿ also known as modeling or domain-specific languages (DSLs) ¿ for creating quality software. This includes methods, design patterns, guidelines, and testing practices for defining the syntax and the semantics of languages. While remaining close to technology, the book covers multiple paradigms and solutions, avoiding a particular technological silo. It unifies the modeling, the object-oriented, and the functional-programming perspectives on DSLs. The book has 13 chapters. Chapters 1 and 2 introduce and motivate DSLs. Chapter 3 kicks off the DSL engineering lifecycle, describing how to systematically develop abstract syntax by analyzing a domain. Chapter 4 addresses the concrete syntax, including the systematic engineering of context-free grammars. Chapters 5 and 6 cover the static semantics ¿ with basic constraints as a starting point and type systems for advanced DSLs. Chapters 7 (Transformation), 8 (Interpretation), and 9 (Generation) describe different paradigms for designing and implementing the dynamic semantics, while covering testing and other kinds of quality assurance. Chapter 10 is devoted to internal DSLs. Chapters 11 to 13 show the application of DSLs and engage with simpler alternatives to DSLs in a highly distinguished domain: software variability. These chapters introduce the underlying notions of software product lines and feature modeling. The book has been developed based on courses on model-driven software engineering (MDSE) and DSLs held by the authors. It aims at senior undergraduate and junior graduate students in computer science or software engineering. Since it includes examples and lessons from industrial and open-source projects, as well as from industrial research, practitioners will also find it a useful reference. The numerous examples include code in Scala 3, ATL, Alloy, C#, F#, Groovy, Java, JavaScript, Kotlin, OCL, Python, QVT, Ruby, and Xtend. The book contains as many as 277 exercises. The associated code repository facilitates learning and using the examples in a course.

This book provides precise descriptions and instructions which enable users, students and consultants to understand Microsoft Dynamics 365 for Finance and Operations rapidly.

Einer neu aufgestellten IT-Funktion als Teil einer jeden Organisation kommt eine entscheidende Rolle bei der Umsetzung von Veränderungen im Zuge fortschreitender Digitalisierung zu. Die Rolle der IT ist demnach zu stärken und neu zu positionieren. Als problematisch erweist es sich häufig, dass gerade diese Funktion der IT vielfach jedoch als zu technisch und von den übrigen Fachbereichen zu isoliert eingebunden ist, und diese primär für die Abwicklung rein technischer Aufgaben in Infrastruktur und eingesetzter Systeme Verantwortung übernimmt. Die Umsetzung einer sozio-technischen Digitalisierung kann jedoch durch eine vollständig integrierte und als wettbewerbskritisch gestärkte IT-Rolle angegangen werden.Der in diesem Buch erarbeitete Business/IT-Integrationsansatz wird als Weiterführung des etablierten Business/IT-Alignment-Konzepts positioniert, in dem bislang ¿Business¿ und ¿IT¿ als zwei parallel existierende Funktionen angesehen werden, die es gegenseitig auszurichten oder aufeinander abzustimmen gilt. Dieser Ansatz ersetzt das ¿Alignment¿ im Sinne von Abstimmung und gegenseitiger Ausrichtung durch ¿Integration¿ im Sinne von vollständiger Vereinigung und Fusion.

In Data-Warehouse-Systemen (DWS) stehen verschiedene Möglichkeiten zur Verfügung, um Speicherkosten zu senken (wie Nearline-Storage oder Archivierung) oder Datenanalysezeiten zu verringern. Bisher fehlte allerdings ein geeignetes Verfahren, um zu bestimmen, welche Mittel für welche Zwecke und welche Daten eingesetzt werden sollten. Der Bereich der Klassifizierung von DWS-Daten unter der Berücksichtigung von Anwender- und Administratorenwissen, der Leistungsfähigkeit des Systems und auch des Informationslebenszyklus stellt einen offenen und notwendigen Forschungsbereich dar, der mit diesem Buch geschlossen wird. Diese Klassifizierung kann anhand des Lebenszyklus von Daten in Data-Warehouse-Systemen erfolgen. Die Daten durchlaufen verschiedene Phasen von ihrer Erstellung über Nutzung bis hin zur Archivierung und werden darin unterschiedlich häufig verwendet. Nur ein geringer und im Zeitverlauf abnehmender Anteil an Daten eines DWS wird aktiv verwendet. Um eine wirtschaftliche Datenspeicherung zu erreichen, müssen zu jeder Lebenszyklusphase passende Maßnahmen ergriffen werden. Statt einer einheitlichen, phasen-unspezifischen Verwaltung aller DWS-Daten kann so eine lebenszyklusabhängige Speicherung erreicht werden.

This book is inspired by the term ¿digiwine,¿ a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs.When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ram¿ak¿s book peels back the layers of the alcohol industry¿s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry¿s use of technology. - Nadja Furlan ¿tante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.

This volume presents techniques and theories drawn from mathematics, statistics, computer science, and information science to analyze problems in business, economics, finance, insurance, and related fields. The authors present proposals for solutions to common problems in related fields. To this end, they are showing the use of mathematical, statistical, and actuarial modeling, and concepts from data science to construct and apply appropriate models with real-life data, and employ the design and implementation of computer algorithms to evaluate decision-making processes. This book is unique as it associates data science - data-scientists coming from different backgrounds - with some basic and advanced concepts and tools used in econometrics, operational research, and actuarial sciences. It, therefore, is a must-read for scholars, students, and practitioners interested in a better understanding of the techniques and theories of these fields.

Der Innovationsdruck auf Unternehmen steigt. Die Marktbedingungen werden volatiler. Die Zahl der Mitbewerber:innen steigt. Neue Geschäftsmodelle wirbeln alte Strukturen durcheinander. Und Kund:innen sind immer besser informiert und digital vernetzt. Nur Angebote, die verständliche und glaubwürdige Lösungen für die eigenen ¿Pain Points¿ liefern, können sich durchsetzen.

Master the intricacies of Snowflake and prepare for the SnowPro Advanced Architect Certification exam with this comprehensive study companion. This book provides robust and effective study tools to help you prepare for the exam and is also designed for those who are interested in learning the advanced features of Snowflake. The practical examples and in-depth background on theory in this book help you unleash the power of Snowflake in building a high-performance system. The best practices demonstrated in the book help you use Snowflake more powerfully and effectively as a data warehousing and analytics platform.Reading this book and reviewing the concepts will help you gain the knowledge you need to take the exam. The book guides you through a study of the different domains covered on the exam: Accounts and Security, Snowflake Architecture, Data Engineering, and Performance Optimization. Yoüll also be well positioned to apply your newly acquired practical skills to real-world Snowflake solutions. You will have a deep understanding of Snowflake to help you take full advantage of Snowflake¿s architecture to deliver value analytics insight to your business.What You Will LearnGain the knowledge you need to prepare for the examReview in-depth theory on Snowflake to help you build high-performance systemsBroaden your skills as a data warehouse designer to cover the Snowflake ecosystemOptimize performance and costs associated with your use of the Snowflake data platformShare data securely both inside your organization and with external partnersApply your practical skills to real-world Snowflake solutionsWho This Book Is ForAnyone who is planning to take the SnowPro Advanced Architect Certification exam, those who want to move beyond traditional database technologies and build their skills to design and architect solutions using Snowflake services, and veteran database professionals seeking an on-the-job reference to understand one of the newest and fastest-growing technologies in data

This open access book provides an extensive overview of the usage of information and communication technologies in the tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)¿s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference. The enclosed papers cover various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics and recommendation systems.

This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the pandemic and introduces advanced research and solutions from both academic and professional¿s aspects. The topics covered include digitalization in social and corporate responsibility, e-commerce and digital entrepreneurship, and digitalization in education.The book is an interesting read for researchers and professionals interested in digital management.

In this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets. The relationships between the cloud architectures used, the organization of the company and the price and business models that are possible as a result are shown clearly and so that they can be used in your own company. The authors explain how, one after the other, more and more markets are becoming digital markets and what role marginal costs play in this. They describe how cloud-based IT is disrupting classic IT. This enables small teams to build scalable business models worldwide at zero marginal costs with little investment. The economic effects are clearly illustrated using specific examples. In addition, technical laypeople get an overview of which factors are particularly important for the competitiveness of their digital business models and how managers can influence them. Finally, the book gives practitioners specific guidelines on how the cloud transformation can be carried out in their company. The book is aimed primarily at executives and employees in the specialist departments and IT who want to drive the cloud transformation in their companies. This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content.

IT controlling is established as a tool for controlling information technology. The job description of the IT controller has changed only moderately over a long period of time. It was mainly associated with IT budgeting, IT portfolio management, IT cost planning, accounting and controlling. However, digitalization has brought movement in goals, contents and methods. New topics such as digital strategy management, cloud controlling, data science, etc. are being discussed. The task profile is changing away from pure IT cost analysis to the management of the digitization strategy with a focus on strategic IT portfolio management. Some voices are already talking about "smart controlling" or "digital controlling". This book presents an IT controlling concept for the digital age and explains the relevant methods in a practical way.

Urgent deadlines, constant lack of time, permanent delays - these are the most faithful companions and, at the same time, the greatest enemies of the project manager. Even certified project managers, people with enormous knowledge and a lot of experience, find themselves in a situation where they need great mental resilience in order not to give up. The book is a complete manual for all critical situations a project manager might need to handle along the project¿s lifecycle. Written by a project manager with many years of experience, each chapter contains real-life examples with analysis and guidelines. Yoüll benefit from the down-to-earth knowledge that usually project managers learn over the course of years in critical and stressful situations with no preparation beforehand. It¿s not about academic methodologies ¿ it¿s about pragmatic solutions that work in real-life. Far too often, the wise theory of IT project management has nothing to do with reality. Managing IT Projects is your special compendium of knowledge, featuring "project management black magic,¿ chock full of proven recipes for project managers and IT organization managers, as well as advice on how to act in critical situations.What You'll LearnExamine the main reasons for delays in projects and see where they come from Review the key success factors in managing projects beyond project management methodologies and techniquesUnderstand the critical moments of projects and see how to prepare for themApply a pragmatic strategy and philosophy for successful project delivery and cooperation with customersWho This Book Is ForSoftware developers, project managers, engineering managers and software development directors, sales reps, executive and founders

Every day, successful software projects scale and sustain businesses of all sizes and across all industries. Unfortunately, the reality is that many software projects still fail. The reasons behind these failures are seldom due to the underlying technology. Misunderstandings and communication barriers lead to wrong decisions, missed opportunities, communication breakdowns, or worse¿huge economic loss.In this digitally connected world, business professionals can¿t afford to be hands-off on technical projects, but they also can¿t be expected to have technical certifications. They have first-hand knowledge of the business processes, are subject matter experts in software requirements, and they finance the projects. Even C-level management or board members need to rapidly gain just enough understanding of technology to make mission-critical decisions for businesses to survive and flourish. In most software projects the number of non-technical stakeholders far exceeds the numberof techies.This book distills the world of software projects into simple terms and relatable metaphors for even the most technically adverse reader. Real-life examples, entertaining analogies, and hand-drawn illustrations will stick with readers throughout their own software projects, bolstering their success. Business requirements, use cases, process flows¿the list goes on. It¿s all broken down in this game-changing book aimed at delivering for business and tech teams what DevOps has done for developers and operations.What You Will LearnKnow the importance of good business requirements and how to write themIdentify the most important business roles, key decisions, and critical activities involved in software projectsStrengthen collaboration between non-technical and technical teamsGrasp common software project terminology, required for non-techies Understand the software development life cycleGain insight on the common software project methodologies and how they differUnderstand what software developers do at a high levelWho This Book Is ForNon-technical business professionals (such as small business owners, startup founders, or employees of a business of any size or industry) who need to secure and implement a software solution. The reader may supervise or collaborate with technical teams, and may be a (beginning) software developer looking for practical insights and better ways to communicate with business colleagues.

The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life examples of how business analytics have been used in various aspects of organizations to solve issues or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes. The new edition includes chapters on clusters and associations and text mining to support predictive models. An additional case is also included that can be used with each chapter or as a semester project.