Gør som tusindvis af andre bogelskere
Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.
Ved tilmelding accepterer du vores persondatapolitik.Du kan altid afmelde dig igen.
Tourism and Hospitality Management in Practice is a collection of real-world business cases with a particular focus on small and medium sized enterprises (SMEs) in different countries from around the world.
This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.This book will be of interest to scholars and students of the retail sector and retail management in Africa.
This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.
This Handbook is the first to explore the emergent field of 'placemaking' in terms of the recent research, teaching and learning, and practice agenda for the next few years. Offering valuable insights from the leading scholars and practitioners in the field, it provides cutting-edge interdisciplinary research on the placemaking sector.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy.Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
This volume discusses the complex relationship between Protected Areas and tourism and their impact on community livelihoods in a range of countries in Southern Africa.Protected areas and tourism have an enduring and symbiotic relationship. While protected areas offer a desirable setting for tourism products, tourism provides revenue that can contribute to conservation efforts. This can bring benefits to local communities, but it can also have a negative impact, with the establishment of protected areas leading to the eviction of local communities from their original places of residence, while also preventing them from accessing the natural resources they once enjoyed. Taking a multi-disciplinary approach, this book addresses the opportunities and challenges faced by communities and other stakeholders as they endeavour to achieve their conservation goals and work towards improving community livelihoods. Case studies from Botswana, Malawi, Namibia, South Africa, Tanzania, Zambia and Zimbabwe address key issues such as human-wildlife conflicts, ecotourism, wildlife-based tourism, landscape governance, wildlife crop-raiding and trophy hunting, including the high-profile case of Cecil the lion. Chapters highlight both the achievements and positive outcomes of protected areas, but also the challenges faced and their impact on how protected areas are viewed and also conservation priorities more generally. The volume gives these issues affecting protected areas, local communities, managers and international conservation efforts centre stage in order inform policy and improve practice going forward.This book will be of great interest to students and scholars of conservation, natural resource management, tourism, sustainable development and African studies, as well as professionals and policymakers involved in conservation policy.
This book offers cutting-edge methodological approaches used among scholars conducting work on social impacts of tourism. It will be of interest to all upper-level students and researchers in tourism, planning and related fields.
This book aims at renewing the attention on a niche field, Cultural Festivals, so important for valorizing cultural traditions and local heritage visibility as well as social well-being. Following the disruptive consequences of the COVID-19 pandemic, this fragile sector deserves more attention from public authorities and stakeholders at national and European levels with a suitable and dedicated plan of recovery and valorization.This book provides a comparative analysis of Cultural Festivals in Europe, taking insights from an international range of high-level scholarly contributors. Individual chapters highlight and analyse challenges around the organisation, management and economics of Cultural Festivals. As a whole, the book provides a comprehensive overview of scholarly research in this area, setting the scene for the future research agenda. Matters related to educational programs and new audience development, as well as challenges related to digitalization, are also included.The book employs a tradition versus innovation lens to help readers account for the consequences of the digital revolution, new audience development and an educational agenda. The result is a book which will be valuable reading for researchers, academics and students in the fields of event and cultural management and beyond.Chapters 4 and 9 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
This book explores links between environmental knowledge management and sustainability challenges faced by organisations, individuals and society. It will be of value to students and researchers with a focus on tourism.
This book is the first to systematically introduce China's tourism education system and the various tourism education practices in China to the international audience and stakeholders. China has the world's largest tourism education system, which consists of over 1,000 higher learning institutions with tourism-related programs and over half a million of tertiary-level students studying in these programs. Despite the industry scale, internationally, little is known about this tourism education system and how it operates. Knowledge and better understanding of China's tourism education system are important as tourism becomes one of the critical forces transforming economy, society and environment.The book offers an historical evaluation of China tourism education development and elaborates on the current industry status and practices in different subject fields of China's tourism education, including tourism management, hospitality management, events and festival management in higher education, tourism vocational education, tour guides training and certification, master of tourism administration (MTA) education as a unique education model in China, PhD education in tourism, tourism curriculum, research and international collaboration in tourism education in China.The book provides relevant knowledge to international tourism education providers, industry practitioners, human resource managers, government officials, and tourism academics, researchers, and students.
This collection critically examines the role of food programming on European early television and the impact this might have had on food habits and identities for the European audiences. It foregrounds various food programme genres, from travelog, cooking show and TV cooking competition, to more artistic forms. For the first time, it examines in one place eight European countries, from Portugal to Czechoslovakia and Britain to France and Yugoslavia, to explore ways in which television contributed to culinary change, demonstrating differences and similarities in which early food programme in Europe shaped and promoted progress, modernity, gender and national identities in both Eastern and Western Europe.Featuring a number of archival images that illustrate early food programme visually, this collection complements other research into postwar food history, adding a perspective of visual medium that is often neglected. As such, it should be interesting for food and media historians as well as those interested in European postwar history and culture.
Already dealing with disruptive market forces, the Cultural and Creative Industries (CCIs) faced fundamental challenges resulting from the global health crisis, wrought by the COVID-19 pandemic. With catastrophic changes to cultural consumption, cultural organizations are dealing with short-, medium-, and long-term threats to livelihoods under lockdown.This book aims at filling the literature gap about the consequences of one of the hardest crises - COVID-19 - severely impacting all the fields of the CCIs. With a focus on European countries and taking into account the evolving and unstable context caused by the pandemic still in progress, this book investigates the first reactions and actual strategies of CCIs' actors, government bodies, and cultural institutions facing the COVID-19 crisis and the potential consequences of these emergency strategies for the future of the CCIs. Solutions adopted during the repeated lockdowns by CCIs' actors could originate new forms of cultural consumption and/or new innovative market strategies. This book brings together a constellation of contributors to analyze the cultural sector as it seeks to emerge from this existential challenge.The global perspectives presented in this book provide research-based evidence to understand and reflect on an unprecedented period, allowing reflective practitioners to learn and develop from a range of real-world cases. The book will also be of interest to researchers, academics, and students with a particular interest in the management of cultural and creative organizations and crisis management.
This edited volume seeks to go beyond the dominant business/management/marketing perspectives that focus on the co-creation of market value and innovation, to excavate complex and critical episodes of co-creation in tourism.
This insightful book is the first to explain the basics of blockchain and its applications in the service industry, as well as potential future implementations of the technology.
The paper coordinated by Prof. Dr. Bogdan Cristian Onete is a topical subject in the context of the present informational era. It suggests a distinct approach regarding social media and the peer-to-peer platforms from the perspective of the quality of services and collaborative consumption. The research of the paper includes a quantitative research regarding the implications of peer-to-peer platforms concerning the consumer, and a qualitative research with regards to social media and its degree of influence on the quality of services. This research presents many interesting findings regarding the consumer perception of quality of services in the context of the sharing economy. These findings are valuable for all parties working in the domain of the sharing economy or collaborative consumption.
A celebration of the fashion capital, covering street style, fashion weeks, subcultures - complete with photography.
A celebration of the fashion capital, covering street style, fashion weeks, subcultures - complete with photography.
Department Store Occupations is a comprehensive guide to working in a department store. Written by Iris Prouty O'Leary, an experienced manager, this book covers everything from customer service to financial management. This is an essential resource for anyone interested in retail or working in a department store.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.
Ved tilmelding accepterer du vores persondatapolitik.