Detailhandel og grossistvirksomhed

eCommerce for CEOs - An Introduction Not understanding what eCommerce is all about is no longer an option for CEOs, the C-Suite, and senior leaders. eCommerce is now pervasive as a way of doing business, as a business model, and as a channel of doing business and it is of the utmost importance that all business leaders at all levels learn how to leverage eCommerce in their business.>>Praise for eCommerce for CEOs "Dean McElwee's 'eCommerce for CEO's is a compelling blueprint for digital success. His insights, drawn from a distinguished career at the forefront of the industry at renowned companies like Coca-Cola, Mastercard, Nestle, Kellogg's and Stanley Black & Decker Inc., equip leaders to harness the full potential of eCommerce. A must-read for the digitally minded executive. - Niall O'Gorman, Co-founder ChannelSight, Founder at TamCalc - Get Funding Ready" "Many executives want to understand eCommerce better, but don't know where to start. eCommerce for CEOs explains the key principles concisely and approachably. Dean is not yet another self-appointed guru, but a brand-side eCommerce leader with many years in the trenches. This is your chance to lean in." - Kiri Masters, Author & Head of Retail Strategy at Acadia "eCommerce for CEOs is an invaluable resource for digital leaders looking to navigate the ever-evolving digital industry successfully. It offers a wealth of strategic insights, actionable advice, and a solid foundation to understand and leverage eCommerce to drive growth. Dean is an expert in the space and has actually created and executed successful strategies which makes the content even more impactful." - Lauren Livak, Director Digital Shelf Institute

The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Dieses Buch beleuchtet den Online-Lebensmittelhandel in Deutschland aus Anbieter- und Kundenperspektive, leitet Zukunftsprognosen ab und zeigt Konsequenzen für Handel und Hersteller. Trotz des Aufwinds während der Corona-Pandemie bewegen sich die Umsätze im Online-Handel mit Lebensmitteln noch auf relativ niedrigem Niveau; die Entwicklung verläuft jedoch turbulent und wird kontrovers diskutiert. Dieses Buch beschreibt den Status quo und regt zu Diskussionen an. Es bietet eine systematische Analyse einschlägiger Studien sowie aktuelle Erkenntnisse auf Basis qualitativer Interviews mit Experten aus Handel, Industrie und Wissenschaft.

This book will inspire you to look forward to a confident and successful future in retail with probing questions about the running of your retail business by asking you important probing questions.

Dieses Buch prasentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden gepragt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschaftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen fur den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die Lessons Learned"e; der letzten Jahre sind. Neu in der 9. AuflageIn der 9. Auflage wurden alle Kapitel uberarbeitet. Zahlreiche neue Kapitel - u. a. zu den Themen B2B, neue digitale Services oder auch Systemlosungen fur Online-Handler - kommen hinzu.

Dieses Buch untersucht Möglichkeiten, die wichtigste Eigenschaft einer Marke, nämlich ihren Wert, zu steigern. Mit dem Fokus auf das Brand Gender analysiert Theo Lieven, wie sich die Projektion von Persönlichkeitsmerkmalen auf Marken auswirkt und wie Marken sich damit effektiv und effizient führen lassen. Anhand detaillierter Beispiele argumentiert er, dass indifferente Marken mit schwachen männlichen und weiblichen Merkmalen den geringsten Wert haben, während androgyne Marken mit sowohl starken weiblichen als auch starken männlichen Merkmalen den höchsten Wert aufweisen. Es wird aufgezeigt, welche Faktoren dazu führen, dass eine Marke als männlich und/oder als weiblich wahrgenommen wird. Mit dem Ziel, eine umfassende Theorie zu entwickeln und Praktikern einen Leitfaden zur Steigerung des Werts ihrer Marken zu geben, legt dieses Buch die Grundlage für ein globales Markenpersönlichkeitsmodell.

Events can educate, inspire, and connect, but all too often they escalate into resource-intensive glorifications of excess and exclusivity. How We Gather Matters provides insight and practical tools to unleash the potential of gatherings to help create a more purposeful, inclusive, waste- and emissions-free society.

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment hasnow also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content- Meta-targeting and business ideas in online retailing- Business model of online trade- Forms of online trade- Business systems and benchmarks in e-commerce- Best practices and risks in online retailing

Dieses Lehrbuch vermittelt kompaktes Übersichtswissen über relevante Modelle, Konzepte, Bausteine und Prozesse des E-Commerce. Der Autor erläutert und bewertet valide Erkenntnisse aus der Theorie und Empirie basierend auf dem aktuellen Stand der Forschung, und erklärt die wirtschaftlichen Zusammenhänge und Gesetzmäßigkeiten des E-Commerce anschaulich mit Best Practices und fundierten Studien.Die Lerninhalte sind leicht verständlich in didaktisch ausgewogenen Einheiten aufbereitet. Damit werden Studierende befähigt, ökonomische Zusammenhänge und betriebswirtschaftliche Potenziale des E-Commerce zu erkennen, einzuordnen und zu bewerten.In dieser 2., erweiterten Auflage wurden alle Kapitel umfassend überarbeitet und um neue Themen, Entwicklungen, Erkenntnisse und aktuelle Beispiele ergänzt.Zusätzliche Fragen per App: Laden Sie die Springer-Nature-Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial, um Ihr Wissen zu prüfen.Der InhaltBedeutung und Rahmenbedingungen des E-CommerceMarktformen und MarktakteureErlösformen und ErlösgenerierungKaufprozess und KaufverhaltenBetriebstypen und GeschäftsmodelleMarkt- und WettbewerbsstrategienCross-Channel und Omni-ChannelFrequenzgenerierung im E-CommerceTransaktionsprozess im OnlineshopE-Commerce-ControllingDer AutorProf. Dr. Frank Deges lehrt E-Commerce, Internet-Entrepreneurship, Online-Marketing und Controlling an der CBS International Business School in Köln. Zuvor war er in leitenden Funktionen in Unternehmensberatungen, bei einem Internet-Start-up und in der Konsumgüterindustrie tätig und sammelte sowohl in der Praxis als auch in der Lehre vielfältige Erfahrungen in den Bereichen Online-Handel und Online-Marketing.

Toxic Heritage addresses the heritage value of contamination and toxic sites and provides the first in-depth examination of toxic heritage as a global issue.Bringing together case studies, visual essays, and substantive chapters written by leading scholars from around the world, the volume provides a critical framing of the globally expanding field of toxic heritage. Authors from a variety of disciplinary perspectives and methodologies examine toxic heritage as both a material phenomenon and a concept. Organized into five thematic sections, the book explores the meaning and significance of toxic heritage, politics, narratives, affected communities, and activist approaches and interventions. It identifies critical issues and highlights areas of emerging research on the intersections of environmental harm with formal and informal memory practices, while also highlighting the resilience, advocacy, and creativity of communities, scholars, and heritage professionals in responding to the current environmental crises.Toxic Heritage is useful and relevant to scholars and students working across a range of disciplines, including heritage studies, environmental science, archaeology, anthropology, and geography.

This book is the first to address the important interrelationship between second homes and climate change, which has become an increasingly relevant issue for many regions around the world.Second homes are often a key source of tourist visitation as well as economic benefit for their host communities. The chapters provide an array of international case studies and climate change impacts, including the changing biocultural landscapes in Italy, hazard risks in the mountains of Poland, and the shifting media discussion on second homes and climate change in Finland. Topics covered focus on issues around planning and governance in second home locations, adaptation and mitigation measures implemented by second home owners, and the influence of second home owners' place attachment in relation to second home impacts. It introduces the overall topic of second homes and climate change while also laying the groundwork for future work in this burgeoning area of research.This book will be of significant interest to upper-level undergraduates, graduate students, and academics in the fields of geography, tourism, planning, housing studies, regional development, environmental management, and disaster management. It would also be of use for professionals who engage with second home communities, particularly planners, government officials, and environmental officers.

The authors of this volume discuss some of the regional Sufi Centres in India and their contribution in the social emancipation of the society.

Gadjeva uses Kyoto as a case study to explore the innovative mechanisms being used to promote Japanese culture and cultural properties since the outbreak of COVID-19.Beginning by setting out the main initiatives and actors involved in preserving, introducing, and utilizing Kyoto's cultural heritage, Gadjeva proceeds to discuss alternative approaches using digital technologies. These tools include remote access virtual reality, augmented reality, augmented virtuality, and mixed reality. She looks at how such approaches have been applied to Kyoto's digital museums, real-time online experiences, and other virtual projects presenting tangible, intangible, and folk heritage. In doing so she draws on a wide range of interviews with experts from the Japan Foundation, the Kyoto Art Center, and other related institutions to investigate the limitations and possible strategies for further development of these practices. She also interviews scholars, government officials, and experts from Europe about the prospects for further remote online experiences, applied both specifically to Kyoto and more broadly to cultural tourism. Based on the findings, the book discusses particular future challenges and suggests specific policies and project proposals for further remote online experiences of Kyoto's cultural properties.A valuable read for professionals and scholars of cultural and tourism studies, that will be of particular interest to those specializing in Japan.

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s.Volume I of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life.This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s.Volume II of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life.This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.Strengthening a field and its ability to form the own traditions is undoubtedly possible with a bridge to be established between the past, present and future. The capacity of research carried out today and in the future is built on the outputs of education and research completed in the past, adding new links to the chain. The history of tourism studies and education dates to the early years of the 20th century and began recording a momentum in its second half. There is, therefore, a lot more to do in terms of the institutionalization of such a young and dynamic field and this book aims to introduce tourism scholars with their widest geographical representation, dating from the first years of tourism research back in the early 1900s.Volume III of IV includes tributes to 20 scholars who have defined tourism as an object of academic study, established its foundations and organisations, and widened its scope to encompass thousands of empirical studies. Each of these volumes contains different profiles thereby bringing 80 of the pioneers in tourism more vividly to life.This book was originally published as a special issue of Anatolia: An International Journal of Tourism & Hospitality Research.

This book is aimed at managerial decision-makers, practitioners in any field, and the academic community. The chapter authors have integrated theory with evidence-based practice to go beyond merely explaining cybersecurity topics.

This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin.Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin's cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided city of voids into a hip cultural capital. The book examines Berlin's branding, urban-economic development, and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products. Building on the sociological research of urban branding and linking it with an interpretive analysis of cultural products generated in Berlin during that time, the author examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin's present and future.This insightful and innovative work will interest scholars and students of cultural and media studies, branding and advertising, urban communication, film studies, visual culture, tourism, and cultural memory.