Name: Brand Attachment
Price: 459.95 DKK
Availability: InStock
Author: C. Whan Park
ISBN: 9781601981004

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8-11 hverdage
459,95 kr.

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Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.

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Sprog:
Engelsk

ISBN:
9781601981004

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
52

Udgivet:
12. januar 2008

Størrelse:
235x161x3 mm.

Vægt:
98 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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Provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other constructs arguing that brand attachment is critical to outcome variables that underscore the brand's value to the firm.

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Business og læring > Marketing

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