Name: Brand Gap, The
Price: 235.95 DKK
Availability: InStock
Author: Marty Neumeier
ISBN: 9780321348104

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235,95 kr.

Bag om Brand Gap, The

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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Sprog:
Engelsk

ISBN:
9780321348104

Forlag:
Pearson Education (US)

Indbinding:
Paperback

Sideantal:
208

Udgivet:
1. september 2005

Udgave:
2

Størrelse:
203x135x22 mm.

Vægt:
232 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 26. november 2024

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Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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