Name: Brand Hollywood
Price: 1648.95 DKK
Availability: InStock
Author: Paul (University of Nottingham Grainge
ISBN: 9780415354042

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Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.

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Sprog:
Engelsk

ISBN:
9780415354042

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
224

Udgivet:
1. November 2007

Størrelse:
156x234x14 mm.

Vægt:
480 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 16. Oktober 2024

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Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros, this title provides examination of the will-to-brand in the contemporary movie business.

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