Du sparer 0% ift. normalprisen Spar 0%

Hardback
8-11 hverdage
1.923,95 kr.

Bag om Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

Vis mere

Sprog:
Engelsk

ISBN:
9781784419325

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
344

Udgivet:
5. maj 2015

Størrelse:
159x239x33 mm.

Vægt:
634 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

Normalpris

BLACK NOVEMBER
1.923,95 kr. + Fragt
~~1.923,95 kr.~~

Medlemspris

1.873,95 kr.

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brand Meaning Management

Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.

Brugerbedømmelser af Brand Meaning Management

Andre købte også..

Find lignende bøger

Bogen Brand Meaning Management findes i følgende kategorier:

Business og læring > Marketing

Brand Meaning Management - Bog

Beskrivelse af Brand Meaning Management

Brugerbedømmelser af Brand Meaning Management

Gør som tusindvis af andre bogelskere