Name: Brand New China
Price: 317.95 DKK
Availability: InStock
Author: Jing Wang
ISBN: 9780674047082

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Paperback
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317,95 kr.

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Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

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Sprog:
Engelsk

ISBN:
9780674047082

Forlag:
Harvard University Press

Indbinding:
Paperback

Sideantal:
432

Udgivet:
10. april 2010

Størrelse:
132x202x28 mm.

Vægt:
486 g.

Leveringstid: 2-3 uger.
Forventet levering: 4. december 2024

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Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

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