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Brand New China - Jing Wang - Bog

- Advertising, Media, and Commercial Culture

Bag om Brand New China

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780674047082
  • Indbinding:
  • Paperback
  • Sideantal:
  • 432
  • Udgivet:
  • 10. April 2010
  • Størrelse:
  • 132x202x28 mm.
  • Vægt:
  • 486 g.
  • 2-3 uger.
  • 19. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brand New China

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

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