Name: Brand
Price: 1023.95 DKK
Availability: InStock
Author: Bruce Newman
ISBN: 9781524959456

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Provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding. The book makes the point that in a rapidly evolving information environment, new communication channels are shifting the way brands interact with their audiences.

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Sprog:
Engelsk

ISBN:
9781524959456

Forlag:
Kendall/Hunt Publishing Co ,U.S.

Indbinding:
Paperback

Sideantal:
277

Udgivet:
28. februar 2018

Leveringstid: 8-11 hverdage.
Forventet levering: 13. december 2024

Forlænget returret til d. 31. januar 2025

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Provides a comprehensive analysis of the different roles that brand plays across a wide range of entities, connecting both the common and unique aspects of branding. The book makes the point that in a rapidly evolving information environment, new communication channels are shifting the way brands interact with their audiences.

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