Name: Branded Component Strategies
Price: 754.95 DKK
Availability: InStock
Author: Stefan Worm
ISBN: 9783834919199

Branded Component Strategies af Stefan Worm

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Paperback
8-11 hverdage
754,95 kr.

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In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. This title analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs.

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Sprog:
Engelsk

ISBN:
9783834919199

Forlag:
Gabler

Indbinding:
Paperback

Sideantal:
224

Udgivet:
16. december 2011

Udgave:
2012

Størrelse:
210x148x13 mm.

Vægt:
323 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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704,95 kr.

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In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. This title analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs.

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Business og læring > Marketing

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