Name: Branded Content
Price: 513.95 DKK
Availability: InStock
Author: Jonathan (University of East London Hardy
ISBN: 9781138190429

Branded Content af Jonathan (University of East London Hardy

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands¿ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

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Sprog:
Engelsk

ISBN:
9781138190429

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
282

Udgivet:
27. august 2021

Størrelse:
236x155x28 mm.

Vægt:
438 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands¿ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.

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