Name: Branded Women in U.S. Television
Price: 616.95 DKK
Availability: InStock
Author: Peter Bjelskou
ISBN: 9781498507387

Branded Women in U.S. Television af Peter Bjelskou

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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Sprog:
Engelsk

ISBN:
9781498507387

Forlag:
Lexington Books

Indbinding:
Paperback

Sideantal:
146

Udgivet:
2. juni 2016

Størrelse:
151x229x11 mm.

Vægt:
218 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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